This first video is in response to a request from my good friend Hiro who asked me to recommend a few of my favorite books on branding. Hiro and his business partner Song run two amazing sushi restaurants in Florida, Dragonfly Sushi and Sake Company, and he is getting ready to update the brand on those wonderful restaurants and the franchise idea he has called Rolls ’n Bowls. So here are six books that I think are superb for helping you build a stronger brand…
** Best if watched in 720 HD**
About a week ago another very good friend of mine, John Mitchell, who owns John Isaac Clothing and makes all of my suits and custom clothes asked for my best advice on how to handle… Impatient Customers! Many of the items that John sells take several weeks to make, in a world where people expect to get what they bought NOW!!! So here are two ideas I have about how to handle customers who want things immediately. However, I very much welcome your input and additional ideas on this topic, it would be wonderful to get a nice conversation started around how to give superior customer service to an age of consumers that demand immediate satisfaction.
I encourage your comments, feedback and suggestions on these two videos. What are the best books you have ever read on branding and marketing? What are your very best ideas for how to handle an impatient customer… the client that wants something yesterday?
Thanks so much for taking a moment to watch these videos, and as always if there is anyone you feel that would find value in the ideas I’ve shared here please pass along the link so we can get them involved in the conversation.
Have a fantastic day, John Spence