During a cross-country flight today I read a REALLY good book. I got an advance copy of Anthony Iannarino’s “The Only Sales Guide You’ll Ever Need” and I loved it. If you want to be a good salesperson, no need to read this book… however, if you want to be an awesome salesperson this should be your new sales Bible.
It doesn’t focus on a bunch of tricks or techniques, instead what Anthony does is lay out very specifically exactly what it takes to be a high-level consultative salesperson who is seen as a trusted adviser and has the ability to generate lots of prospects and close big deals. Anthony is one of the top sales trainers in the world and I would consider this among the best sales books I’ve ever read, and I have read hundreds.
Here are a few chapter titles to give you a flavor for what he covers in the book:
Mindset: the beliefs and behaviors of sales success
Self-discipline: the art of “me management”
Persistence: breaking through resistance
Communication: listening and connecting
Accountability: owning the outcomes you sell
Closing: asking for and obtaining commitments
Business acumen: understanding business and creating value
These are only a few of the many key sales topics that Anthony explains in a simple, straightforward and brutally honest way. Believe me, he does not pull any punches. If you really want to be the very best you can be as a salesperson, I highly recommend this book.
The book does not come out until October, but if you pre-order it Anthony is offering several deals.
*** By the way, I do NOT get any money for promoting the book or if you buy a copy – I am simply writing this review because I think it is a super valuable book.