A friend of mine, Jake Kostan, sent me a question asking: What is your number 1 must read book of 2016 in each category for sales & marketing, business and culture?
That’s really tough question, I read more than 100 business books this year (not all of them were written this year), many of them very good, but if I had to list just one in each one of those categories, here they are…
“The Only Sales Guide You’ll Ever Need” by Anthony Iannarino
**Also in sales, if you have not read these two books, go read them right away**
“SPIN selling” by Neil Rackham
“Let’s Get Real or Let’s Not Play – transforming the buyer/seller relationship” by Mahan Khalsa and Randy Illig
“Marketing: A Love Story – how to matter to your customers” by Bernadette Jiwa
“Extreme Ownership – how US Navy SEALs lead and win” by Jacko Willink and Leif Babin
“It’s My Pleasure – the impact of extraordinary talent and compelling culture” by Dee Ann Turner
I could easily list another two dozen, and this was especially hard because many of my friends wrote excellent books this year, so I put links below to all of my recommendations over 2016.
If you read something that you thought was extremely valuable, please add it to the comments for all the rest of us.
Thanks so much and I hope that 2017 is your best year ever!!! Love, John
My book recommendations from 2016