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	<title>Achieving Business Excellence by John Spence &#187; Branding / Advertising</title>
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	<link>http://blog.johnspence.com</link>
	<description>A business blog by executive educator John Spence.</description>
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		<title>VOC + MOT + WOM = Success</title>
		<link>http://blog.johnspence.com/2012/04/voc-mot-wom-success/</link>
		<comments>http://blog.johnspence.com/2012/04/voc-mot-wom-success/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:31:33 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[awesomely simple]]></category>
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		<category><![CDATA[business success]]></category>
		<category><![CDATA[john spence]]></category>
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		<guid isPermaLink="false">http://blog.johnspence.com/?p=2280</guid>
		<description><![CDATA[Here is a video blog with some key ideas I feel will truly help your business. Please share the link with anyone you think might find value in these ideas&#8230; &#160; &#160;]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Secret to Owning Your Market</title>
		<link>http://blog.johnspence.com/2012/01/secret-owning-market/</link>
		<comments>http://blog.johnspence.com/2012/01/secret-owning-market/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 16:08:07 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John's Rants]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[awesomely simple]]></category>
		<category><![CDATA[business excellence]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[High Performance Teams]]></category>
		<category><![CDATA[john spence]]></category>

		<guid isPermaLink="false">http://blog.johnspence.com/?p=2039</guid>
		<description><![CDATA[I have some very strong beliefs about what it takes to run a highly successful business and right at the top of my list is: Whoever “owns” the voice of the customer and uses that information to build an organizational culture of Extreme Customer Focus will own the marketplace.]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2012/01/secret-owning-market/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Two New Videos: Branding &amp; Impatient Customers</title>
		<link>http://blog.johnspence.com/2011/11/great-videos-branding-impatient-customers/</link>
		<comments>http://blog.johnspence.com/2011/11/great-videos-branding-impatient-customers/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 23:35:24 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John's Rants]]></category>

		<guid isPermaLink="false">http://blog.johnspence.com/?p=1838</guid>
		<description><![CDATA[This first video is in response to a request from my good friend Hiro who asked me to recommend a few of my favorite books on branding. Hiro and his business partner Song run two amazing sushi restaurants in Florida, Dragonfly Sushi and Sake Company, and he is getting ready to update the brand on those [...]]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2011/11/great-videos-branding-impatient-customers/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>How to Win in a Local Market</title>
		<link>http://blog.johnspence.com/2011/09/win-local-market/</link>
		<comments>http://blog.johnspence.com/2011/09/win-local-market/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 14:15:36 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[awesomely simple]]></category>
		<category><![CDATA[business excellence]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[john spence]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://blog.johnspence.com/?p=1681</guid>
		<description><![CDATA[A few weeks ago a good friend of mine that is starting up a new professional services firm asked me to have lunch with him to talk about what he would need to focus on to be successful in our town. Here is the exact memo I sent to him and I think that much of it applies to just about any business and /or any individual trying to separate themselves from the rest of the market – especially a local market. Take a look through my suggestions and see which ones might work for you and your organization.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Universal Master Key to Business Success</title>
		<link>http://blog.johnspence.com/2011/06/universal-master-key-business-success/</link>
		<comments>http://blog.johnspence.com/2011/06/universal-master-key-business-success/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 15:05:29 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John's Rants]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[john spence]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://blog.johnspence.com/?p=1190</guid>
		<description><![CDATA[In one of the greatest self-help books ever written, Napoleon Hill&#8217;s “Think and Grow Rich,” the author states that one of the Universal Master Keys to Success is creating mastermind groups (a small group of experts, advisers and mentors that focus on assisting you with your business, career and life). I could not agree more, [...]]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2011/06/universal-master-key-business-success/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Would You Like To Double Your Profits?</title>
		<link>http://blog.johnspence.com/2011/06/double-profits/</link>
		<comments>http://blog.johnspence.com/2011/06/double-profits/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 19:31:12 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John's Rants]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[awesomely simple]]></category>
		<category><![CDATA[business excellence]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[john spence]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://blog.johnspence.com/?p=1178</guid>
		<description><![CDATA[Let me make this as simple as I possibly can: Your customers pay ALL of your bills. They pay your mortgage, they pay your car payment, they pay to send your kids to school, they pay to put food on your table… they pay for everything. The more you know about the people who pay your bills – the better. It's one of my favorite mantras, and I'll say it yet again: Whoever owns the voice of the customer – owns the marketplace.]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2011/06/double-profits/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How To Drive Quality Referrals</title>
		<link>http://blog.johnspence.com/2011/02/drive-quality-referrals/</link>
		<comments>http://blog.johnspence.com/2011/02/drive-quality-referrals/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 13:35:22 +0000</pubDate>
		<dc:creator>johnspen</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[John's Rants]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[john spence]]></category>
		<category><![CDATA[referral engine]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[ThemeWorks]]></category>

		<guid isPermaLink="false">http://blog.johnspence.com/?p=929</guid>
		<description><![CDATA[Last week I had lunch with the president and the director of &#8220;communication and exploration&#8221; of one of the most interesting and impressive companies I have ever encountered. The name of the firm is ThemeWorks and they design and create absolutely incredible, innovative and highly accurate &#8220;themed fabrications&#8221; for museums, theme parks, zoos and other attractions. In [...]]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2011/02/drive-quality-referrals/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Top Tiebreakers from Joe Calloway</title>
		<link>http://blog.johnspence.com/2009/12/top-tiebreakers-from-joe-calloway/</link>
		<comments>http://blog.johnspence.com/2009/12/top-tiebreakers-from-joe-calloway/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 17:33:48 +0000</pubDate>
		<dc:creator>johnspen</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[joe calloway]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://johnspence.com/blog/?p=121</guid>
		<description><![CDATA[Here’s the toughest question in business:  “Why you?” In a marketplace where customers see sameness everywhere, we’re all just a commodity.  A pound a nails.  All you can do is play the price game.  Unless&#8230;you’ve got a tiebreaker.  Better still, a bunch of tiebreakers. Whether it’s a new prospect you’re trying to win or a [...]]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2009/12/top-tiebreakers-from-joe-calloway/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Some Thoughts on Opening a New Business</title>
		<link>http://blog.johnspence.com/2008/07/some-thoughts-on-opening-a-new-business/</link>
		<comments>http://blog.johnspence.com/2008/07/some-thoughts-on-opening-a-new-business/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 12:40:29 +0000</pubDate>
		<dc:creator>johnspen</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John's Rants]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[c1]]></category>
		<category><![CDATA[competitiveness]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://johnspence.com/blog/?p=82</guid>
		<description><![CDATA[A very close friend of mine, David Huffman, is considering opening up a restaurant, so I wanted to give him a few quick ideas to help him get his new venture off to a super start, but really I think these ideas apply to just about any business&#8230;   David: I have been giving your [...]]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2008/07/some-thoughts-on-opening-a-new-business/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Seven Steps to Successful B2B Marketing</title>
		<link>http://blog.johnspence.com/2007/10/seven-steps-to-successful-b2b-marketing/</link>
		<comments>http://blog.johnspence.com/2007/10/seven-steps-to-successful-b2b-marketing/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 15:39:38 +0000</pubDate>
		<dc:creator>johnspen</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Business Excellence]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[steps]]></category>
		<category><![CDATA[successful]]></category>

		<guid isPermaLink="false">http://johnspence.com/blog/?p=52</guid>
		<description><![CDATA[The team from our marketing and design firm was meeting with a client yesterday who asked us to describe what we felt were some of the critical success factors in an effective B2B marketing campaign. Here is a high-level overview of how we see this critical element of business growth. 1. The first step is [...]]]></description>
		<wfw:commentRss>http://blog.johnspence.com/2007/10/seven-steps-to-successful-b2b-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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