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John received Honorable Mention as a Small Business Influencer for 2011. Small Business Influencer honors people, companies, and organizations who have made a significant impact on the North American small business market. Read more »
John's Awesomely Simple website has been rated a Top Pick and featured in the list of Best Franchise Blogs of 2011 by Franchise Help. "It is a testament to the great content you put out!", said Franchise Help. Read more »
Good thing John Spence, PR 1989, likes to travel. A normal year for the nationally renowned executive educator, consultant and speaker means at least 225 nights away from home. Read more »
John Spence has been selected as one of the Top 100 Thought Leaders in Trustworthy Business Behavior for his "extensive, positive contribution to building trust in business." Read more »
Check out my latest book and access a ton of free resources at: awesomelysimple.com
I appreciate you taking a moment to stop by. In these articles you will find some of my latest thinking on emerging trends in a wide array of business topics. As you look though these short articles and rants I believe you will find some extremely good ideas from some very successful organizations and incredibly talented people. I encourage you to add your comments and questions, and if there is something you are interested in that isn’t here, please send me an e-mail and I will do my best to study it and post what I find. I hope you enjoy the blog and look forward to your feedback.
Thanks so much, John
PS -- if you really like one of the articles please send a link on to anyone you feel would find value in reading it. The more folks that have access to these ideas the better!
I am in the middle of reading a book on the history and key strategies of Starbucks and ran across two quotes that made me think immediately of the blog I wrote on Brand Congruence. These are both from Howard Schultz, the founder and current Chairman of the Board: Continue reading “Starbucks on Brand Congruence” »
This is a great article I got from Entrepreneur.com. Since I also own an advertising firm, the points this author makes – all make a lot of sense to me. Worth taking a look at if you plan to invest any time and money in advertising your business. Continue reading “12 Advertising Blunders to Avoid” »
I recently attended the national sales meeting of a high-end boat manufacturer that our firm represents and was delighted to listen as one of their top dealers gave an impassioned speech on the critical need for “congruence” when dealing with their customers. I could not have agreed with him more, and was motivated to take a few minutes to write out my thoughts on what this idea really means in the marketplace and why it is absolutely essential to building a successful company.
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