Achieving Business Excellence with John Spence

A Lesson About Team Culture

636103432294773262-0925-kcsp-utfl-068-asbThis is not a sports story, but it does revolve around a story about sports. I live in Gainesville, Florida which means it is mandatory for me to be a Florida Gators football fan. Last weekend we played the Tennessee Volunteers, they have not beat us in 11 years, the smartphone did not exist the last time Tennessee actually beat the Gators! However, this weekend they beat us… no, they crushed us. The final score of Tennessee 38 – Florida 28 does not come close to representing the thrashing our team took. The funny thing is, we were winning 28-3 at halftime, then Tennessee scored 35 unanswered points. By the middle of the third quarter the Gators had completely given up, they were walking with their heads down or sitting on the bench. There was an opportunity for us to come back and win in the fourth quarter, but the Gators had already decided they were going to lose. On the other side of the field, the Volunteers, even though they came into the second half needing at least five touchdowns to win, were motivated, focused and playing like a real team.

The big lesson for me came at the end of the game when Tennessee broke their decade-long losing streak and won a huge game for their school. The players had every right to dance around the field and celebrate, pumping their fists and mugging for the cameras, but instead they ran over to jump in the stands and celebrate with the other students. The head coach ran over to the sideline, climbed up on a ladder next to the conductor of the school band, and led the musicians in playing the Tennessee fight song. The attitude and conduct of the two teams during the second half of the game, and after the game, highlighted a big lesson about organizational and team culture and how, in a very large way, the leader sets the tone. One team quits halfway through the game and mopes off the field humiliated, the other team stays optimistic, cohesive, determined and then celebrates the win for everyone in the school, not just themselves.

So the question I have for you: How does the team at your company play?

 

*** If you are interested in learning more about how to build and sustain a winning culture, I have written a short and very focused e-book that outlines my very best ideas and tools. Here is a link so you can take a look: Winning Culture eBook

 

Leaders Are Readers

First Class Customer Service???

kelly-server-thousand-oaks-restaurantI have made a commitment to never use my blog to just complain. So I’m going to outline a few service failures as a lesson to all of us who understand the importance of delivering superior customer service is essential to business success.

I recently had a trip to New Zealand on business, on the way there my wife and I flew First Class with Air New Zealand and had an absolutely spectacular experience. The staff was extremely friendly, the food was excellent, great wine, laydown bed, everything you could possibly ask for on a 14-hour flight to the other side of the world. On the way back, we flew First Class on American Airlines. Once on board we noticed they were serving champagne to other folks in First Class cabin and when we asked for some they apologized and said they had just run out, catering had not put enough on board for everyone in First Class. Several hours later, I was getting ready to go to sleep and needed to take some medication so I asked the flight attendant for a bottle of water, to which she replied, “No, only one bottle of water per person, 36 people in First Class, 36 bottles of water.” I spent well over $10,000 for the ticket and American Airlines was kind enough to let me know I only got one bottle of water for the entire flight across the Pacific Ocean. Not what I would call “First Class” customer service.

During a recent trip to Idaho, I went out each morning for breakfast and had an extremely hard time finding a restaurant with any waiters or waitresses. Place after place I walked into were beautiful, well-appointed, upscale locations with signs directing you where to order, then wait to pick up your food and carry it to your table on your own. There was also a sign on my table explaining I had to clean up after myself so I could leave the table clean for the next patron. Perhaps this is a backlash from trying to set higher minimum wages, or simply a way to increase the profit of the restaurant by not having any servers, however, I will tell you every time I walked in one of those restaurants, I walked right back out to look for someplace I could sit down, get an actual live server and enjoy a relaxing breakfast while I read the news. I didn’t want self-service, I wanted First Class service.

The reason I tell you these stories is as a warning. Company after company will readily insist that delighting their customers is essential to growing and sustaining the success of their business, and yet I experience horrifically bad customer service all too often. So, before complaining about how bad the service is at other businesses, take a long hard look in the mirror and make sure you are NOT making some of the same mistakes with your customers.

Create a Customer Service Credo, develop a specific plan and set of processes for consistently exceeding your customer’s expectations, train your people like crazy to follow those processes and focus on the customer, reward employees who do a great job and remove employees that don’t. It’s just this simple, but apparently the businesses I mentioned above did not think it was important.

AWESOME Sales Book

IMG_4929During a cross-country flight today I read a REALLY good book. I got an advance copy of Anthony Iannarino’s “The Only Sales Guide You’ll Ever Need” and I loved it. If you want to be a good salesperson, no need to read this book… however, if you want to be an awesome salesperson this should be your new sales Bible.

It doesn’t focus on a bunch of tricks or techniques, instead what Anthony does is lay out very specifically exactly what it takes to be a high-level consultative salesperson who is seen as a trusted adviser and has the ability to generate lots of prospects and close big deals. Anthony is one of the top sales trainers in the world and I would consider this among the best sales books I’ve ever read, and I have read hundreds.

Here are a few chapter titles to give you a flavor for what he covers in the book:

  • Mindset: the beliefs and behaviors of sales success
  • Self-discipline: the art of “me management”
  • Persistence: breaking through resistance
  • Communication: listening and connecting
  • Accountability: owning the outcomes you sell
  • Closing: asking for and obtaining commitments
  • Business acumen: understanding business and creating value

These are only a few of the many key sales topics that Anthony explains in a simple, straightforward and brutally honest way. Believe me, he does not pull any punches. If you really want to be the very best you can be as a salesperson, I highly recommend this book.

The book does not come out until October, but if you pre-order it Anthony is offering several deals.

*** By the way, I do NOT get any money for promoting the book or if you buy a copy – I am simply writing this review because I think it is a super valuable book.

Click HERE to learn more

 

 

Professional Listeners?

shutterstock_254737258During my recent trip to New Zealand I gave a number of talks on how technology is going to dramatically disrupt every type of business. Part of my presentation focused on advanced robotics and how many jobs will be eliminated by robots and algorithms. Here is a question that I just received from one of the folks that attended a session I delivered to a group of New Zealand entrepreneurs.

Hi John,

I didn’t get a chance to talk to you after your presentation, but I was really curious about the balance between EQ and robotics. You mentioned a bar where the bartender was replaced by robots and how many other service jobs will be. How will this feed into our EQ? Many people go to bars etc. to talk to the bartender about how horrible their boss is. Do you think that as technology progresses more humans will turn to the virtual world for emotional conversations rather than the real world?

Take hotels for example, many can differentiate on price because of the quality of service they provide and the personalized touch they give. I think empathy is one of the key qualities needed to provide customer satisfaction. If a lot of these employees are replaced by robots for the sake of efficiency, how will user experience and emotions play into this?

I would really appreciate it if you could expand on this a bit.

My reply:

 

Wow, really great questions, with complex answers.

It is my opinion that many jobs such as bartenders and hotel receptionists will be replaced by robots, it is already happening. However, I completely agree with you that these are positions that traditionally act as service providers that directly connect with customers. I do not believe that computers, even with highly advanced AI, will be able to make a true “human connection.” So perhaps there will be new jobs for people that do nothing but sit and talk with other people about how horrible their boss is, politics, religion and other topics that people like to discuss. They will be trained not to push their own opinion, but to simply be there to listen to the other person, connect with them and show empathy. Actually, I just thought of this idea while I was writing you this note and it is something I’m going to look into with a lot more focus, service jobs being replaced with “professional listener” as a new career. Interesting?

 

Leader of the Future = EQ + Technology

How-to-Become-a-Better-Leader-730x493I have just returned from two weeks of working with clients in New Zealand and while I was there I was asked to give lectures at the University of Auckland and the University of Canterbury. The topic they asked me to address was, “Leading in a Time of Disruptive Change.” This is a topic I know pretty well, but I decided it would be nice to get some additional opinions to add more depth and credibility to my comments, so I sent a note asking for input to some of my friends including Marshall Goldsmith, Guy Kawasaki, Seth Godin, Tim Sanders, Jim Kouzes, Tom Morris, Joe Calloway and several other top thought leaders, asking what they would share around this topic.

Everything they offered revolved around two key ideas: EQ + Technology

 

EQ = Emotional Quotient

The next 10 years will mark one of the most explosive eras of technological advances in the history of humankind. It is hard to believe that the smart phone was invented just 10 years ago and in that time span people around the world have downloaded more than 2 billion apps. Connection by computers is increasing at a dizzying rate, whereas connection between people seems to be decreasing at an equally alarming rate. A successful leader of the future must be superb at collaboration, personal connection, empathy and interpersonal communications. They need to be effective at bringing people together, creating high-performance teams, developing deep levels of trust and building real relationships with the people they lead. For some people EQ comes naturally, they are great at working well with other people and showing genuine concern, caring and empathy. For others of us (me included) EQ is just not something we were born with, however, through study and practice I have been able to increase my level of EQ significantly and so can you. Either way, natural or learned, the skills necessary to display EQ are essential for tomorrow’s leaders.

Technology

I mentioned it briefly above, but it bears repeating, in the next 10 years we will go through a truly overwhelming influx of new technologies that will be highly disruptive to every business (and person) in the world. That might sound like hyperbole, but I assure you it is not. Last year I attended the Abundance 360 Conference (an offshoot of Singularity University) where some of the world’s top technology experts outlined the eight major areas of technological change that would have the most impact on the human race in the next decade.

  1. Computer speed / deep learning
  2. Artificial intelligence (AI)
  3. The Internet of Things (IOT)
  4. Advanced robotics
  5. Augmented reality
  6. Virtual reality
  7. Synthetic medicine
  8. Genetic decoding/recovery

As just one example, the director of the business school at the University of Canterbury explained that in 2026 you will be able to buy a laptop for $1,000 that surpasses the brainpower of a single human, and by 2046 you will be able to buy a laptop (if they even exist anymore) that will exceed the brainpower of the entire human race. When you apply this computing power to the areas I have listed above, the impact is literally unfathomable. Therefore, to be effective, future leaders don’t need to embrace change, or even revel in change, they need to DRIVE change. They will need to be visionary in their ability to predict how these seismic technological shifts will impact their industry, their individual businesses and their customers. As another example, a good friend of mine who is the president of a prominent university here in the US lamented to me, “We are training students today for jobs that don’t exist on equipment that has not yet been invented, which means we are going to have to completely change the way we educate our youth.” Now if that isn’t a disruption, I don’t know what is – and the same thing is going to happen to you.

Leader of the Future = EQ + Technology

What do you think?

 

*** Also, I am very pleased to announce that my blog has been named one of the Top Small Business Blogs to Follow in 2016.
To check out the other winners and their superb blogs click HERE

TOPsmbiz (1)

 

 

 

 

 

How to Become a Highly-Paid Professional Speaker

If you want to make a really great living as a professional speaker, I can absolutely help you!

I have been an extremely successful professional speaker for more than 20 years, doing upwards of 70 speeches a year at a rate of $20,000 or more per speech.

As I look back of the last two decades in this profession I cannot possibly count the number of times that people have told me, “I’d really love to do what you do for a living, I’ve always wanted to be a speaker.” Rather than try to explain it over and over again, I created a very brief, focused and honest e-book about exactly what it truly takes to build a six or seven-figure professional speaking or corporate training business. The e-book only costs $8.50 because I’m not trying to make a ton of money on it, I’m trying to help a bunch of people get on the right track to building a successful speaking business.

Take a quick look at the 45-second video below to see if this e-book might be of value to you in your effort to become a professional speaker.

 

Click HERE to order the book on Amazon

 

How do you make the most of a conference?

IMG_4562

 

I was just asked by the folks at the Eventbrite, a tool for events I use often, if I would offer some suggestions for how to be more successful when networking at a conference. You’ll see the great infographic they created below, but I’d like to emphasize a few of my main ideas on this topic.

  1. It is NOT about what the people at the conference can do for you, it’s about what you can do for them in order to earn the right to have a real business relationship.
  2. Be a connector, imagine the conference as a giant party where you are the host and it is your job to make sure that all of the guests have a great time and meet lots of interesting people. So focus being a superb connector of cool people, they will appreciate your efforts a great deal and in turn will introduce you to their cool colleagues.
  3. When you meet someone, ask about their business, then ask them what are two or three of the big challenges they are facing that they would love to have help with, then do everything you can to connect them with someone that can assist them. There might be a chance that they will mention something that you can help them with, but the goal here is just offer assistance, not try to get a new client right away.
  4. Follow up soon after the conference, not to ask for business, but to say how wonderful it was to meet them and then try to offer more value. Connect with them on social media, connect them with someone you know that you think they’d like to meet, recommend a great book on a topic they are interested in, send them a fantastic article or a link to a great blog – and then send them something else of value every month or so. And then, every now and then, send them something about your company, products or services – not something super  salesy — it has to be something interesting and of real value to them. If they are a great potential customer they will eventually reach back out to you and ask more about your business and how you can help them.

Here are a few more suggestions from the folks at Eventbrite and me…

EB_WTC_JSpence_v03

25 Skills Needed To Be A Consultant Of The Future

business person holding a briefcase

 

A very good friend of mine, Kendall Langston, is teaching an MBA class next week at the University of Canterbury in New Zealand on the topic of, “Consultant of the Future” and asked me what I thought were the necessary elements to be a successful business consultant. Here is the quick list I came up with off the top of my head…

  1. Global mindset
  2. Insanely competent
  3. Absolutely superb communicator
  4. Extremely curious
  5. Understands their customer’s business and their customer’s customers
  6. Strong business acumen
  7. Voracious reader
  8. Understands their customer’s industry
  9. Understands the consulting industry
  10. Has a strategic mindset
  11. Studies the impact of technology
  12. Well-networked with other thought leaders
  13. Has proprietary research/processes
  14. Focused – works in a narrow niche area
  15. Has strong sales skills – to sell their consulting services
  16. Has a broad toolkit of best practices and methodologies
  17. Has superb follow-up and customer service
  18. Very, very strong work ethic
  19. Passionate about being a consultant
  20. Can deliver the required results / ROI
  21. Has long-term relationships with their clients
  22. Is respected and has a strong reputation in the consulting industry
  23. Innovative/creative thinker – critical thinker
  24. Nice person – 100% ethical, enjoyable to be around, humble
  25. Works well with others – good team player

Did I miss anything?