Achieving Business Excellence with John Spence

A Fantastic Book: The Referral Engine by John Jantsch

I can be a very demanding critic of a business book. As someone who has read, on average, at least one (usually two) business books a week for last 21 years, I approach most business books with more than a bit of skepticism and a seriously jaded eye. That is why I was surprised when John Jantsch sent me an advance copy of his new book, “The Referral Engine — Teaching Your Business to Market Itself” with a note that simply said “please just give this an honest review.” I was impressed with his sincere desire for some focused feedback and a fair appraisal, so I told him I would be more than happy to closely study his new book and give it an honest review, but that I would pull no punches. Continue reading “A Fantastic Book: The Referral Engine by John Jantsch” »