Achieving Business Excellence with John Spence

Three More GREAT Books!

In this video I recommend three great business books that cover the topics of branding, creativity and innovation. These are excellent books that will give you superb business ideas and expose you to some of the dramatic disruptive innovations that will impact all of us over the next decade. I hope you find value in these recommendations and share this video with anyone you feel might want to read one of these fantastic books.

 

The Brand Flip will not be in full release until August, but you can pre-order it here – which I highly suggest!! Just click on any of the books and it will take you to that book on Amazon.

Click below to find out more about the webinar, I promise it will be highly valuable.

 

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The Knowing-Doing Gap

Last week I delivered a workshop on the “Leader of the Future” to a group of Directors at the Florida Recreation and Parks Association annual meeting (The FRPA is my longest standing client – 17 years – wow!). Most of these folks have 20 to 30 years in their careers and I told them at the end of the workshop that there was probably very little “new” information that I taught them… but my goal was simply to remind them of the core fundamentals of business excellence and challenge them to take a long hard look in the mirror and see if they were actually living these things every single day in their organizations. Continue reading “The Knowing-Doing Gap” »

Seven Steps to Successful B2B Marketing

The team from our marketing and design firm was meeting with a client yesterday who asked us to describe what we felt were some of the critical success factors in an effective B2B marketing campaign. Here is a high-level overview of how we see this critical element of business growth. Continue reading “Seven Steps to Successful B2B Marketing” »

Starbucks on Brand Congruence

I am in the middle of reading a book on the history and key strategies of Starbucks and ran across two quotes that made me think immediately of the blog I wrote on Brand Congruence. These are both from Howard Schultz, the founder and current Chairman of the Board: Continue reading “Starbucks on Brand Congruence” »

Four Elements of a Winning Brand

What instantly springs to mind when customers hear your company name? If you’re uncertain–or even worse, stuck with a less-than-stellar image–it’s time to give your brand an overhaul. It’s no coincidence that industry leaders in every category from soft drinks to spas toil endlessly to create some of the world’s most recognized brands. But it doesn’t have to cost millions or take years to put your company’s branding efforts on track. Just follow these four guidelines to create a winning brand image.

(this is from a very good article from Entrepreneur.com)

Continue reading “Four Elements of a Winning Brand” »

The Importance of Brand Congruence

I recently attended the national sales meeting of a high-end boat manufacturer that our firm represents and was delighted to listen as one of their top dealers gave an impassioned speech on the critical need for “congruence” when dealing with their customers. I could not have agreed with him more, and was motivated to take a few minutes to write out my thoughts on what this idea really means in the marketplace and why it is absolutely essential to building a successful company.

Continue reading “The Importance of Brand Congruence” »