This video is an overview of some of the most important ideas I’ve ever learned about creating and executing a winning strategy for your business.
If you found these ideas of value, I very much hope you will share the video with your network.
Thanks – John
In 23 years serving as a management advisor to companies of every size, all over the world, I have yet to encounter an organization that does not struggle with some form of “communication” challenges. Although this can impact companies from several different angles, there is one communication breakdown that has the most significant impact on the overall success of the business.
The lack of a sharply focused, easily understood and extremely well-communicated vision and strategy for growth.
In most businesses, the executive team and senior managers are constantly talking about the vision and strategy, it’s part of their meetings, it’s what they lay awake at night thinking about, but typically if you go just one or two layers down in the organization nobody has a clue about the actual meaning of the vision and how they are supposed to implement the strategy. Remember this: without a clearly communicated vision there is no way to achieve alignment across the organization, act strategically, empower fast decision-making or create a high level of accountability.
When people do not know where they’re going, it is impossible for them to get there successfully!
The key point here is, to effectively communicate the organization’s vision and strategy you must talk about them all the time, using multiple communications channels, at all levels of the organization, delivering a consistent and focused message. I once had the CEO of a company ask me, “When do you know that you have communicated the vision enough?” I replied, “When you get to point that if you have to explain it one more time… you’ll vomit… that’s when the lowest person in your organization just heard the vision for the very first time.”
The answer is simple: communicate, communicate, communicate… and then communicate some more.
As I look back across two decades of working with companies around the world, there are a few key ideas that I think are fundamental to business success, here is one of them:
The success of your business is directly tied to the quality of the people that you can get, grow and keep on your team – and the relationships they create with your customers.
I have yet to meet a single business leader that does not strongly agree with this idea, however I see a lot of businesses where they do not actually live this idea. Today I want to talk about the growth and development of top talent.
Once you get somebody on your team, there is absolutely no excuse for not investing time, energy and money in helping that person continuously improve.
Frankly, I believe this is the single most important investment you can make in your company, because without highly talented people who are steadily getting better and better, you have no chance of making your company better and better. I also write above that there is, “no excuse” because never in the history of humankind has there been more information available, much of it for free, to assist you in delivering world-class training to your people.
Here are just a few of the things that you should be doing:
- Formal mentoring program
- Creating a formal development plan for each employee
- Creating an internal training department
- Training classes taught by qualified outside instructors
- Cross training
- Benchmarking your training efforts against leading companies
- Buying a copy of a book for each of your employees
- Creating a lending library of top business books
- Creating a lending library of training CDs
- Getting your employees a membership to an audiobook service
- Getting your employees a membership to a book summary service
- Bringing in outside experts for a “lunch and learn”
- Taking your employees to visit other companies
- Sending out a newsletter with good information for your employees
- Sending out a list of top podcasts they should be listening to
- Sending out a list of YouTube videos they should watch
- Investing in online/virtual training for your employees
- Taking your employees to a major training seminar by an expert
- Taking your employees to an industry event
- Annual or semiannual company training conferences
These are just a few things that I came up with off the top of my head, I’m sure there are several more you could add to this list. But here is my point: if you are not doing all or most of this then you’re not truly serious about helping your people (and your company) to be as successful as possible. A good deal of what I have listed is absolutely free, much of it is very inexpensive, and only a few things require significant financial investment. But I can tell you this, not doing the things on this list is very, very expensive.
If you found value in this blog, I hope you will share it with your network.
*** I wanted to let you know about a very special event I will be participating in on March 12-14 at the Fairmont Banff Springs Hotel in the incredibly beautiful town of Banff, Canada. It will be an exclusive retreat for leaders of fast growth businesses who are looking to engage with other leaders in pursuit of higher levels of performance. We have done this event twice in the past and it has been a resounding success. If you’re interested, here is a link to learn more about the program, we would love to have you join us!
After more than two decades of working with organizations around the world, the single biggest issue I see in company after company is: Lack of Disciplined Execution.
I meet plenty of brilliant people, who have developed amazing products and services and have unique and compelling strategies for how to win in the marketplace. Yet time and again I see those strategies fail because they are not effectively executed. Below is a article that was created by an amazing company out of New Zealand called Advisory Works. They are among the world’s leading experts in helping companies execute their plans, which is why I am extremely proud to announce that we have formed a partnership so that the team at Advisory Works can assist my clients who are struggling to implement the plans that I help them create.
I believe you’ll find some very powerful ideas in this PDF, things that you can apply right away to help you be more successful in taking the exciting ideas in your company and turning them into action in the marketplace.
Please feel free to share this article with anyone you want to and if you think you might need a little bit of help, don’t hesitate to contact the folks at Advisory Works, you will be extremely impressed.The Four Cornerstones of Strategic Execution 06
A friend of mine, Jake Kostan, sent me a question asking: What is your number 1 must read book of 2016 in each category for sales & marketing, business and culture?
That’s really tough question, I read more than 100 business books this year (not all of them were written this year), many of them very good, but if I had to list just one in each one of those categories, here they are…
“The Only Sales Guide You’ll Ever Need” by Anthony Iannarino
**Also in sales, if you have not read these two books, go read them right away**
“SPIN selling” by Neil Rackham
“Let’s Get Real or Let’s Not Play – transforming the buyer/seller relationship” by Mahan Khalsa and Randy Illig
“Marketing: A Love Story – how to matter to your customers” by Bernadette Jiwa
“Extreme Ownership – how US Navy SEALs lead and win” by Jacko Willink and Leif Babin
“It’s My Pleasure – the impact of extraordinary talent and compelling culture” by Dee Ann Turner
I could easily list another two dozen, and this was especially hard because many of my friends wrote excellent books this year, so I put links below to all of my recommendations over 2016.
If you read something that you thought was extremely valuable, please add it to the comments for all the rest of us.
Thanks so much and I hope that 2017 is your best year ever!!! Love, John
My book recommendations from 2016
On behalf of myself, my wife and business partner, Sheila Spence, our Operations Manager, Mercedes Petrus and our Financial Manager, Esther Mallard – thank you VERY much to all of our clients from 2016 for trusting us to be involved in your businesses.
I hope you will share this video with your network, and if you have not already, please sign up for my blog – I only post good stuff! blog.johnspence.com