Achieving Business Excellence with John Spence

Why Business Planning is So Important

Frankly it scares me. In working with literally hundreds of small to medium-sized business over the past decade I have been terrified at how few of them take their business planning seriously. Even more horrifying is that a fair number of them did not even have a business plan at all! Let me make this clear: sustained business success does not come from chance, fate or good luck. To run a successful and profitable company it is critical that you understand, implement and value the process of effective business planning. But rather than just jump up and down on my soap box, let me try to lay out for you a reasoned and well thought out case for why you should invest your time and energy in creating and maintaining a solid business plan. Continue reading “Why Business Planning is So Important” »

The Importance of Brand Congruence

I recently attended the national sales meeting of a high-end boat manufacturer that our firm represents and was delighted to listen as one of their top dealers gave an impassioned speech on the critical need for “congruence” when dealing with their customers. I could not have agreed with him more, and was motivated to take a few minutes to write out my thoughts on what this idea really means in the marketplace and why it is absolutely essential to building a successful company.

Continue reading “The Importance of Brand Congruence” »