Achieving Business Excellence with John Spence

The Five Keys to Business Success in 2016

year-red-white-background-d-rendered-image-36767974At the beginning of each year a lot of us look for inspiration on how to take our business to the next level over the coming 12 months. In past years I put together special videos outlining what I believed it would take to make the next year in your business one of the best years ever. This year, I simply want to reiterate what I believe are some of the most powerful business success ideas I have ever learned. Below is my video on the “The Five Fundamentals of Business Success,” this is a class I have taught all over the world to every type of business from mom-and-pop shops and startups to companies in the Fortune 10. I created this particular video in December of 2014 after a speaking tour of the Netherlands with the Entrepreneurs Organization. I truly believe that if you will watch this video and apply the ideas I share with you, it will have a dramatic positive impact on your business success in 2016.

*** If you found value in the video please send it to everyone in your network so we can help them too! Thank very, very much – John

 

 

 

Five Fundamentals of Business Success

I just taught a series of business success seminars to about 300 entrepreneurs in Amsterdam and wanted to send a super special “Thank You” video to my hosts and the attendees on what I felt were a few of the MOST important things to focus on in order to run a highly successful organization. Once I finished the video I thought the information was so powerful that I decided to post it here on my blog for all of my followers to benefit from. I truly hope you find this video of great value and I challenge you to take at least one or two key ideas and begin implementing them right away.


Free eBook Link for Building and Sustaining a Winning Culture by John Spence

The Most Important Thing In Business

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I was talking to a good friend of mine, Bob Fetterman, who is the manager of the performing arts center at our local college, when he turned me and said, “In one word, what is the most important thing in business?”

I thought about it for just a few seconds and then confidently answer, “Talent.” Bob looked back at me and said, “It’s the same in the theater.”

The truth of the matter is it’s the same in just about every organization. If you’ve done a truly good job of finding highly talented people you have built the foundation for a sustainably successful organization. Because no matter what’s wrong in your business; if you have great people they can figure out a way to fix it. On the other side of the coin, no matter what’s wrong in your business, if you have bad people they will make it worse.

In the class I teach on strategy at Wharton I tell my students that we are entering an era where there is very little opportunity to create sustainable competitive advantage. Your competitor can copy your products, they can put a location right across the street, they can spend ten times what you do on marketing, they can drop their price, they can offer free shipping, they can do lots of different things to try to win in the marketplace, but if you have superior talent, your people will figure out how to win against the competition. To me, two of the only sustainable competitive advantages left to most businesses are:

The quality of the people that you can get, grow and keep on your team

 

The relationships they create with your customers

 

Which means that talent acquisition, talent development and talent retention should be a major strategic imperative in your business. In addition, you will need to create a winning culture of highly engaged, satisfied and loyal employees who are fanatical about delivering only the highest quality products and services and having only superior customer relationships and will tolerate nothing less.

Years ago I had lunch with a gentleman who built his business from one acre on the edge of a dairy farm, to a multibillion-dollar enterprise and I asked him what he felt the most important thing in running a successful business, he didn’t hesitate, he looked at me and said, “John, you can kid yourself about a lot of things in business but at the end of the day it’s always people, people, people.”

 

If you have 5 seconds I would deeply appreciate your vote as a top small business influencer…


Free eBook Link for Building and Sustaining a Winning Culture by John Spence

How to Attract Top Talent to Your Company

 

It has long been one of my core themes:

The success of your business is directly tied to the quality of the talent you can get, grow and keep on your team.

Think about this carefully, it’s a simple but extremely important business idea. If you agree with me, then you should be approaching talent acquisition, talent developemtn and talent retention as a key strategic objective in your company. Here is a video that outlines the six most important things that top talent looks for in the company where they work. I hope you find this helpful and that you share with your network – thanks so much – John


Free eBook Link for Building and Sustaining a Winning Culture by John Spence