Achieving Business Excellence with John Spence

The Single Most Important Indicator of Business Success

I just received a wonderful note from my friend Miguel da Rocha Cavalcanti in Rio de Janeiro asking me what I felt was the single most important indicator of business success.  My reply was quite simple: customer satisfaction.  If you have highly engaged, satisfied and loyal customers — then an awful lot of the other things in your business must already be going very well  (of course, cash flow is pretty darn important too — even if your customers love you, if you run out of money you will be run out of business – but lots of cash flow is not necessarily an indicator of sustainable business success!). Continue reading “The Single Most Important Indicator of Business Success” »