If you would like learn more about how John can assist you in facilitating a Customer Review Panel — simply call our offices at: 352-339-0142.
This is a short montage from a recent seminar I taught in Auckland, NZ with a wonderful company called RESULTS.com (you ought to check out their website – they do cool stuff!). I hope you enjoy this clip and share it with anyone you feel would find value in the ideas I share…
John Spence is the author of “Awesomely Simple – Essential Business Strategies for Turning Ideas into Action.” He is an award-wining professional speaker and corporate trainer, and has twice been recognized as one of the Top 100 Business Thought Leaders in America and also as one of the most admired Small Business Experts in the nation along with Malcolm Gladwell, Seth Godin and Apple.
Here is a video from my Udemy Lecture Series with some key ideas I feel will truly help your business. Please share the link with anyone you think might find value in these ideas…
A few days ago I was talking to one of my clients, a brilliant young man (it hurts me to say that since I believe he’s in his late 30’s) who runs a great little company out in California. Things are going very well for his firm, he has a lot of business booked, and was really feeling pretty secure. So I decided to ask him one of my “secret weapon” questions: “In terms of the business, what keeps you up at night? What are the top two or three things that worry you?” He answered that the first one was compensation; he was concerned as to whether or not his business had done an adequate job of building a fair and equitable compensation system for their top performers. He thought a little bit longer and said the second issue was hiring talent. Their firm was growing fast, he needed to hire super talented people for his team that had the ability to hit the ground running fast and start working with clients immediately. After a little more deliberation he said, “Those are the only two things that keep me up at night right now.” I told him that those are both important – but that he had missed the absolute most important thing that should be keeping him – and every single business owner in the world – up at night.
The single most important thing to worry about is… are your customers totally enthralled with the products and services you are providing to them? Do they love your business? Are they crazy about what you sell them? Do they truly enjoy interacting with your employees? What do your customers honestly think about your firm right now?
This hit him like a ton of bricks. He was very apologetic, saying that he should have thought of that, and I assured him that very, very few people have ever answered that question the way I hoped they would. Most business people I know are so inwardly focused on their processes, their systems, their people, and their issues…that they forget that the person who pays ALL the bills is the customer. Without happy, engaged, loyal and fanatic customers – eventually you will go out of business.
So to my mind, the most important thing for you to focus on is owning the voice of the customer (VOC), getting as close to your customers as possible and deeply understanding what their expectations are, what will make them very happy, what will make them angry, what would make them give you lots more of their business, what would make them take their business away from you. And the ONLY way to do this is to ask them… in 100 different ways… and then listen, listen, listen, listen. They will tell you exactly what it takes to be successful – actually, they are the ONLY ones that can tell you what it takes to be successful in your business – because they are the ones that decide whether or not to GIVE you their business!!
NOTE: Yes, you need absolutely fantastic employees who are highly engaged, loyal and motivated – because that is the single most important driver of happy, loyal and engaged customers. And of course you need quality products and services delivered at a reasonable price, that is a given. However, it is completely possible to have great people, great products, superb service and fair prices – and go out of business – because you do not have enough customers.
So my suggestion to you is that although you have lots of things to be concerned about in your business, and several of them that likely keep you up at night, if there is anything that should stay at the forefront of your mind as the single most important thing to think about, worry about, fret about, be totally and completely obsessive about…is: What are your customers saying/thinking about your business?
That, my friends, is definitely the $64,000+++ question!
During the past several months I have delivered numerous workshops and speeches for clients who were all struggling with the same basic issue: Lack of Clear Expectations. Regardless of the size of the company or the industry in which they competed, I’ve noticed a pattern of three critical areas where failure to set clear expectations has had a significant negative impact on the organization. Continue reading “What Do You Expect?” »
I have some very strong beliefs about what it takes to run a highly successful business and right at the top of my list is: Whoever “owns” the voice of the customer and uses that information to build an organizational culture of Extreme Customer Focus will own the marketplace.
Here’s why: When you focus intensely on your customers and provide customer service that truly meets and exceeds their specific needs, you win their loyalty at a level that is nearly impossible to shake—even when that competitor down the street is offering giveaways and steep discounts, or your market is crowded with dozens of me-too products or services.
Simply put, Extreme Customer Focus produces unparalleled customer service, and unparalleled customer service creates an unfair advantage for you. And what business owner wouldn’t want an unfair advantage? Continue reading “The Secret to Owning Your Market” »
Some great, quick tips from guest blogger – Bert Doerhoff
Your business may be successful because it makes an excellent product, has excellent customer service or has excellent employees. No matter what it is that makes your business a success, it is not enough to make your business excellent. Excellence is something that is used to describe a business that not only succeeds in one area, but in all aspects of business.
Is your business excellent? If so, what makes it that way? If not, what changes, whether big or small, do you need to make to ensure you will reach excellence? Here are some tips collaborated from the Web that will help make your business truly excellent. Continue reading “Tips for Small Business Excellence” »
This first video is in response to a request from my good friend Hiro who asked me to recommend a few of my favorite books on branding. Hiro and his business partner Song run two amazing sushi restaurants in Florida, Dragonfly Sushi and Sake Company, and he is getting ready to update the brand on those wonderful restaurants and the franchise idea he has called Rolls ‘n Bowls. So here are six books that I think are superb for helping you build a stronger brand… Continue reading “Two New Videos: Branding & Impatient Customers” »