Achieving Business Excellence with John Spence

How to be More Effective on Conference Calls

 

1. Realize that much business is now done through email and over the phone. These are both lousy ways to communicate important information, but we are stuck with them.

Research shows that 93% of communication is non-verbal, including such important cues as body language, facial expressions, and eye contact. On the phone, at least you have some additional tools such as pace, volume, and tone of voice, inflection and the ability to adjust responses in real time. Email, however, can be extremely dangerous and leaves you completely vulnerable to hordes of miscommunication marauders. So when you are trying to communicate very important information-especially in situations that are highly complex and confusing, fraught with emotion, and/or involve floating new ideas – try, if at all possible, to communicate in person. Your second choice should be telephone; your very last resort should be email.  With that said, we all understand that in today’s fast-paced, global business world of virtual teams across multiple sites and time zones it is often necessary to conduct a large part of your work via the dreaded “conference call.” Since there is no escaping them, here are some suggestions to help you make every call as focused and effective as possible…

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