Blog | Page 4 of 18 | John Spence's Blog

In my three decades of working with #sales organizations, here is what I consider to be the five levels of knowledge to be a consultative salesperson. You have to be knowledgeable, an expert on your products, services, competitors, and #customers, to come up with unique solutions https://t.co/r7jqR7Groi
Businesses often use the terms #branding, #marketing, #advertising, and public relations interchangeably. In this blog, I discuss how to weave these elements together to increase brand loyalty, market share, and #sales. https://t.co/Obpomcj3h5
A connection between a leader and an #employee is truly important. This article details 4 questions every #leader should ask themselves if they aim to maximize #engagement with employees and foster a great work #relationship. https://t.co/i8azbNGIlv
Is #accountability a significant aspect of your culture? In most companies, there is no shortage of innovative #ideas. They create great products and services and have a solid #strategy but still fall far short of their potential due to a lack of turning ideas into #action. https://t.co/jKFyZPO2i7
How do you maintain an #optimistic viewpoint? Your #explanatory style is the story you tell yourself about what’s happening in your life through the lens of permanence, pervasiveness, and personalization. https://t.co/O2AtHpCz0B