How to Make Your Business MUCH More Successful in 2019

12/28/2018 By John Spence

Every year I do a video with some ideas about how to make your business more successful in the coming year. This time I’ve changed it up a little bit and instead of giving you a list of “Big Ideas,” I’m going to give you a challenge, a great new tool, I’ll ask for a favor, and I’m making an offer to help you have a great 2019.

I hope you’ll take a few minutes to watch the video and please share it with your network if you find the ideas of value.

Thanks so much – John

If you want to sign up for my free newsletter, click HERE

If you are interested in learning more about how to get a newsletter like this for your company, click HERE

I appreciate your referrals VERY, VERY, VERY much!!!

Be sure to tell me your business challenge for 2019 in the “Speak Your Mind” section below so I can find the answer for you.

Filed Under: Branding / Advertising, Business Excellence, Customer Service, John's Rants, Sales Success Tagged With: brand, business advice, business success, business tips, entrepreneurship, john spence, newsletter, rasa.io, sales success, small business

Change A Life and You May End Up Changing Yours

12/14/2018 By John Spence

Here is a link for the better book club, it is free for small companies and insanely affordable for other organizations. I cannot encourage you strongly enough to go take a look at their website, look at all the things it can do for your business, and I hope you join, as I said above it will make a dramatic positive impact on the success of your organization.

Click HERE to learn more about the Better Book Club

And now, a fantastic guest blog from Frank Sonnenberg…

Think about a person who’s had a tremendous impact on your life. It may be your Mom or Dad who believed in you, the coach who inspired you, the teacher who guided you in the right direction, the boss who gave you your first big opportunity, or the friend who’s always been by your side. I’m sure when you think of that person, it brings a huge smile to your face — as it should.

You may say that some of these folks were just doing their job. True. But even though you’ve had several good teachers, coaches, and bosses over the years, I’m sure a few of them really stand out from the crowd. You remember their passion, dedication, kindness, and, of course, their generosity. After all, they changed your life!

That obviously begs the question…are you leaving a lasting impact on others? It only takes one person to change a life — and that one person may as well be you.

Make a Difference

Whether you’re aware of it or not, you’re touching the lives of people every day. What can you do to step up your game?

Be an exemplary role model. Lead by example. Demonstrate that character is the DNA of success and happiness.

Be an awesome parent. Having kids is not the same as being a parent. Raise your kids to be kind, productive, and self-reliant; to make good choices and to be personally responsible for their actions; to pursue their purpose with gusto; and to live their life with honor and dignity.

Be a humble leader. Share your success. As you climb the ladder of success, reach down and pull others up with you.

Be a dedicated mentor. Take someone under your wing and show them the ropes. Give the kind of advice that they won’t hear anywhere else.

Be a compassionate boss. Show your employees that work isn’t all business. Build trusting relationships. Make yourself available and supportive in times of need.

Be a shrewd businessperson. Develop win-win rather than winner-take-all relationships. Prove that there’s more to go around when you grow a large pie, together, than when you squabble to divide a smaller one.

Be a real friend. Demonstrate loyalty when someone’s chips are down and no one else has their back.

Be an inspiration. Set high expectations and push people beyond their capabilities. Show confidence in them when they’re having a weak moment.

Be perceptive. Give someone the big break they need in life. See someone’s potential even when others are blind to their promise.

Be tough, but fair. Make people accountable for their actions. They’ll thank you one day.

Be available. Give the gift of time. Lend a shoulder to cry on when someone needs a friendly ear or support during tough times.

Be the better person. Be the first to give, the first to forgive, the first to compromise, and the first to say “I’m sorry.”

Be even-handed. Stand up for injustice, speak up for the less fortunate, and don’t give up on fairness and tolerance.

Be a loving spouse. Put your heart into your marriage. Share your hopes and your fears, your laughter and your tears, your joy and your sorrow.

Change a Life Forever

Think of your greatest accomplishments. Where would changing someone’s life rank on your list? Consider: If they hadn’t crossed paths with you, they wouldn’t be the person they are, they wouldn’t have the opportunities they have, and they wouldn’t be positioned to achieve their hopes and dreams. Bravo! You made a difference! As an added bonus, change someone’s life and you may end up changing yours.

Why complain about the ills of the world when you could be a world of difference to someone you know? You may not be able to change the world, but you can change the world around you. Change a life and create a ripple that cascades forever.

This post is an excerpt from Soul Food: Change Your Thinking, Change Your Life by Frank Sonnenberg

Frank Sonnenberg is an award-winning author. He has written seven books and over 300 articles. Frank was recently named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world.

Additionally, FrankSonnenbergOnline was named among the “Best 21st Century Leadership Blogs”; among the “Top 100 Socially-Shared Leadership Blogs”; and one of the “Best Inspirational Blogs On the Planet.”

Filed Under: Book Reviews, Business Excellence, Career Success, High Performance Teams, John's Rants, Leadership, Life Success, Winning Culture Tagged With: better book club, books, business advice, business books, business success, Frank Sonnenberg, john spence, Leadership, reading

Four Amazing Business Books That I Highly Recommend

11/17/2018 By John Spence

I have been reading a lot of business books lately, about a dozen a month, and wanted to take a minute to share with you four that I found very helpful. I am honored to call three of the authors, Tim Ressmeyer, Frank Sonnenberg, and Marty Neumeier friends. I’ve read every single book these authors have written, they’re all extremely talented and knowledgeable business people and have a lot of wisdom to share. These are all excellent books that will give you valuable ideas for personal, career and business success.

To find out more about these books just click on the cover and it will take you to a detailed description on Amazon. All of them are listed, so scroll down to find the ones you are looking for.

Here are some other great books by Frank Sonnenberg.

Here are Marty Neumeier’s books

This is one of my all-time favorite books…

Here is the book I told you about on hospitality by Danny Meyer.

I hope you find these books of great value, I know that I sure did!

Filed Under: Book Reviews, Business Excellence, Career Success, Life Success Tagged With: books, business, business advice, business success, Customer Service, danny meyer, Frank Sonnenberg, john spence, Leadership, Marty Neumeier, success, Tim ressmeyer

What Are Your Leadership Values?

10/28/2018 By John Spence

This past week I was asked to give a talk at my alma mater, Santa Fe College in Gainesville, Florida. I was speaking with a select group of their senior management team from across the entire organization and they sent me a list of questions they wanted me to answer and discuss. One of the questions was, “What are the three values you rely on that underpin your leadership?” I’ve never been asked a question quite like that and was pleasantly surprised after I gave it some thought. Here are my top three…

Honesty

To me this is the absolute foundation of leadership, if you don’t tell the truth you can’t build trust and without trust, there is no loyalty, commitment or belief in the “leader.” The rule here is simple, tell the truth all the time, period.

Love

I believe if you treat your team, your customers, even your competitors with love and respect you are following the path of a servant leader who understands that their job is to help and support others to be successful leaders.

Excellence

As one of my personal leadership values, I see the pursuit of excellence as the driver to creating an exceptional organization that has a positive impact on the lives of its employees, customers, community and the world. Using “excellence” as a benchmark pushes each individual to be uncompromising in the quality of their work and always striving to deliver their very best.

Those are my top three, what are yours?

Filed Under: Business Excellence, Career Success, John's Rants, Leadership, Life Success Tagged With: business excellence, career, excellence, john spence, Leadership, success

I Have Changed My Mind About Strategy

09/10/2018 By John Spence

I have been studying and teaching strategy for nearly 20 years and I thought I had a pretty good handle on it, but in the last year, I have changed my thinking around one of my most important ideas on strategy.

I hope you find this video helpful, I look forward to your comments and please share this with your network if you think they would find it valuable.

Thank you very much – John

Filed Under: Business Excellence, Leadership, Strategy Tagged With: competitive advantage, differentiation, john spence, strategic thinking, Strategy

14 Ideas For Leading In Difficult Times

08/23/2018 By John Spence

In the video below I share a list of 14 key ideas for successfully leading an organization through difficult times. These ideas apply to companies in a high-growth mode, or in a market that is being disrupted by technology, new competitors, changing consumer preferences, financial challenges, and other major events. The runtime on the video is a little over 14 minutes, but it has some great ideas that I know you will find valuable.

Filed Under: Business Excellence, Leadership, Strategy Tagged With: advisory works, business advice, business success, business tips, Greg Allnut, High Performance Teams, john spence, Kendall Langston, Leadership, Strategy

Strong Culture through Vision, Value, and Voice

07/11/2018 By John Spence

strong culture vision value voice

When working to make positive changes or keep the “right” kind of people within your organization, it’s important that you have a strong set of company values and direction.

I’ve spent a lot of time thinking about this concept lately and took a few minutes to talk about it in my latest video. Check it out or read through the written format below.

I think most business leaders understand that culture is a critical element in the success of their organization.

A culture of engagement with employees who have an ownership mentality, who are satisfied, loyal, proactive – those are the sort of cultures we try to build because, as I like to say, culture equals cash. It’s one of the biggest areas in most businesses that you can improve the bottom line.

And as I look at culture, there’s a ton of stuff around: There’s the Gallup poll, the Great Places to Work Study, the Firms of Endearment Study – all of which show, unfortunately, a very high level of disengagement and even actively disengaged employees who are basically trying to sabotage their company.

But, to me, there are a few fundamental things you have to have in place before making positive changes or putting “icing on the cake.”

3 Things Every Relationship Needs

Several years ago, I was talking to a friend of mine that’s a psychologist and he said, “John, there are 3 things that everybody looks for in all the most important relationships in their lives: Safety, belongingness, and appreciation.”

Safety

Folks need to know they’re physically safe.

People need to know things like they’re not going to get their arm caught in a machine and that it’s safe to walk in the parking lot at the end of the evening.

They also need to feel psychologically safe. They need to know people aren’t going to yell at them, scream at them, intimidate them, and, at some level, that their job is safe and that the company’s not going to go under tomorrow. They’re not going to go out of business. They’re not having a massive layoff.

So, they need to have an underlining idea of safety.

Belongingness

People want to feel like they’re wanted on the team, that they belong as part of the tribe, and that they’re an integral part of the company.

Appreciation

People need and want appreciation for the work they do. They want appreciation for bringing a positive attitude to work every day and appreciation for their ideas and the things and diverse ideas they bring to the table.

So, safety, belongingness, appreciation: These are the elements that must be present in any given relationship.

Vision, Value, and Voice

I was listening to a podcast this week, and they were interviewing a gentleman named Mike Stallard. He had 3 other things that he focused on.

I think these match up very, very, well, and I liked what he said.

His 3 elements were vision, value, and voice.

Vision

People think, “If I’m going to be engaged in the company, I need to know what the vision is. What’s the direction?”

The way I always phrase this is that people need a vivid, compelling and well-communicated vision and strategy for growth.

If you’re not doing those things, if you can’t communicate where your company and your team are going, why certain things are, what and what you plan to achieve, you’re missing something.

You must have a clear, vivid, well-communicated vision and strategy for growth.

Value

I’m taking my friend’s model and changing it slightly, by splitting it into 2 things, value and values.

The first one, value, means that people need to know that the company values them, that they’re important, that their work is valued and they’re respected, that they’re treated with dignity and that they play an important role within the company. Their work is valued.

Values, also align with the values of the company. These folks believe in the things the company says are important, and when they go to work every day, they’re proud of where they work, and what the company stands for, and hold their team members and other colleagues accountable for living the values of the organization.

This is one of the big things we talk about in hiring now: You really have to hire for a values fit as well as some skills, experience, aptitude, and a positive attitude.

Voice

The last one is voice. People need to know they will have a voice within the company. If there’s an issue, or problem, or a challenge, they have faith that people will listen to them,

But equally as important or more important is, they have a voice and a stake in the outcome. They know their voice will be heard about the vision, the mission, the value of their work, projects, teamwork, customer focus, and that they can speak up and say what’s on their mind.

Bringing It Together

So, I believe, if you want to build a really strong culture at the foundation, you have to have safety, belongingness, appreciation, vision, value, and voice.

My question to you is, How well does your organization do those 6 things?

Filed Under: Business Excellence, Winning Culture Tagged With: business, business advice, business excellence, culture, effectiveness, Leadership

What Is Visioning?

07/05/2018 By John Spence

visioning vision board action plan When I work with large corporations and CEOs, I often challenge them to think about the trajectory of their company. Where do they want their organization to be in the future? Based on how things are going, where is it headed now? These are vital questions.

Here is an overview of a powerful business idea I use to help organizations create a detailed and compelling vision of the future they want to achieve for their company.

Check out the video or read through the content below.

What Is Visioning?

I want to share a tool with you that I sometimes use when I’m working with CEOs and helping them create a foundation for their strategic plan, and it’s called “Visioning.”

I will challenge leaders to create what I would call a “painted picture” – a vivid, compelling, highly detailed picture of where the company will be in the coming years. Let’s just use 2025 for this one.

And there are two ways I ask them to approach it:

Approach #1

One way could be to write a story as if you’re a reporter from Inc., Fortune, Forbes, something like that, and you were there to write a story about your company in 2025, about all the things that it accomplished. Maybe you just made the Inc. 500, or Inc. 100, or Fortune 400, or whatever it might be, but they’re really impressed with your company and they want to come and write an article about all the cool things your company is doing.

And I want it in detail, just like it would be in the magazine.

And I challenge them: Read a couple of business magazines with overviews of companies, and that’s what I want you to write.

Approach #2

The other way, which happens to be my favorite way, is I ask them to write a story about what it would be like to be an employee in this company in 2025:

What would it be like?
What would the culture be like?
Who would I be working with?
Would it be a casual atmosphere where people brought their dog to work?
Would it be a more formal culture?
What kind of locations would we have?
How much total revenue?
Would there be an employee profit-sharing plan?

But I want them to sit down and really give some serious thought to where do you see your company 5 to 10 years from today, and I want it to be as if I was there.

What’s the Point?

Now, what does this do?

This creates a really broad story about what the owner, the CEO, the president, whoever it might be running the company, of what they really see the future look like for their organization.

Step 2, then, is to give that out to your senior management team and get some feedback. And oftentimes, there will be some difficult conversations.

And then once you get alignment on the senior management team that, yes, this is where we want the business to go, this is what we see in the future, then you can back up and do your vision statement.

But What Is a Vision Statement?

A vision statement should be short, concise, to the point, focused, typically with some numbers in it, total revenues, position in the market, locations, number of employees, whatever numbers are important to you.

From that vision statement comes your strategy, because your strategy is built to get you to the vision you have of the future of the company.

You start it out with where we want to be in 2025, and you back up, year by year, all that way down to the current year, and say, ”All right, if this is where we want to be in seven years, where do we have to be next year, and the year after that, and the year after that?”

Then it’s pretty simple to create some major strategic objectives, 3 or 4, but no more than 5, for where we want to be this year, and then break that down into organizational action steps – tactics that go all the way down to the front line, and then it cascades all the way back up to the vision.

But for me, creating a Visioning exercise is a really good way to get people dedicated to where they want to take the company in the future.

Apply “Visioning” in Other Places

And by the way, this works exactly the same for your life.

Sit down, and some people actually create a picture. They cut stuff out from magazines or take photos and say, ”This is what I want my life to look like in 2025. Here are some images that motivate me and get me excited.”

And then back up to today and say, ”What would I have to do today – what decisions would I have to make in my life today so that 7 years from now, I’m actually living that vivid vision of the future I want to create?”

I hope you found this helpful.

Filed Under: Business Excellence, Career Success, Leadership, Life Success, Strategy Tagged With: business advice, business success, john spence, Leadership, Strategy

The Courage to Speak Up

06/26/2018 By John Spence

Recently, I took a few moments to talk about something I see far too often in the companies and groups I work with all over the world. It’s something that exists in every organization to some degree – in every industry – and it’s something I’m passionate about helping leaders identify and work on with their teams.

Check out the text below or, if you prefer, watch the video on my YouTube channel.

This is one of those videos you’re gonna wanna gather everyone around the computer or send it out to everyone in your organization, because I’m gonna discuss an issue that drives me crazy that I see over and over again in organizations when I’m coaching people or working with different groups or teams. It’s the unhappy employee who doesn’t bother to tell management they’re upset.

They sit at their desk, they brood, they build up more and more anger and frustration and resentment. Oh, and they’ll go tell other people in the organization, or they’ll go home and tell their family, but they won’t go to their manager, leader, boss, whatever it might be and say, “Hey, I’m not happy about this,” or “I think this isn’t going well.” Many of you that are watching this now that you think yourself, “Well I got some things I really don’t like about how they do things around here, but I’m not gonna go tell my boss, because I’ll get” – and I love this term one person told me – “I’ll get vaporized.” And you’re gone.

If you live in an environment where bringing criticism, let’s say negative feedback, pointing out something that doesn’t seem to be going right to you, if you work in an environment where doing that would cost you your job, you probably need to work someplace else because you work for a poor leader and things will likely not ever get better.

State or Trait?

There’s another thing to check: Maybe it’s your attitude. What I always say when I teach this sort of stuff in companies is, is it a state or trait?

A state, “I’m just having a bad day, I’m just upset about this one project, I’m just … Things aren’t going well in other parts of my life and I feel like taking it out on the company.” It’s just a temporary state of being dissatisfied, frustrated, whatever it might be… stress.

If it’s a trait – that you see this happening over and over again in your life and you’re constantly frustrated and upset, then you might wanna look at the mirror and say, “Maybe it isn’t the people around me, maybe it’s me.”

This is also, – now I’m gonna shift to the leader – this is also something to look at when someone brings you a critical feedback or they’re frustrated or upset or angry or stressed. Is it a state or a trait? Are they just having a bad day or is this an employee who just has a bad attitude?

Leaders: Listen Up

Let me now speak to the leaders. The only people that can tell you how to improve your company are your customers and your employees. I am flabbergasted at how often leaders and companies don’t wanna hear from either group. “Let’s send out a customer survey? Oh no, they’d tell us all the things they want us to change and expect us to change them.” or “I don’t wanna get the negative feedback.”

I see this a ton internally, where I’ll go to a leader, a CEO and say, “When did they do an audit of your internal organization?” They’ll say, “No, no way, I don’t wanna hear what they’re complaining about, I’d have to do something.”

Now the reverse is I work with a lot of organizations and great leaders who want to get that feedback. Often times it frustrates them that they don’t get enough of that feedback, because they know everything’s not perfect. They think to themselves, “Wow, if people would just bring the information, I could fix it.”

It’s kind of like if you’re really sick but you don’t wanna tell the doctor about it, I’m not thinking you’re gonna feel a lot better soon. But this is the really important point for leaders, managers, leaders, bosses, CEOs, and presidents: You have to make it safe for people to bring you bad news. You can’t kill the messenger.

If someone goes way out on a limb to share some not-so-great information with you, don’t saw the limb off, run out there and give them a hug. Say, “Thank you. I didn’t like hearing this, I’m upset to hear this is going on in the company,” or “I’m distraught to know that you feel this way.” But you can’t have retribution, finger pointing, getting back at them, telling them they’re wrong. You’ve gotta make it safe – you’ve got to make it really safe for people to bring you even bad news because you can’t fix it unless you know about it.

Ignoring the Problem Solves Nothing

If it’s down there festering and people are afraid to talk to you about it, it will likely hurt or kill your organization. We’ve got two things here: If you’re an employee, you have to have enough courage to go and talk to the people above you about issues or problems or concerns or criticisms you have if they’re bad enough to really impact your productivity. If you’re a little upset, a little frustrated, let it go, this too shall pass. But if it’s really something that’s got you worked up, you owe it to yourself and to the company to let people know. Now the other side of that, I‘m saying again, Leaders, is you have to make it safe. You have to thank them, thank them, thank them for bringing you the bad news, the criticism, the negative feedback and encourage other people to do it, too. Hold them up as someone that brought you information you didn’t want to hear, but information that, now you know it, you can work on it, improve it, fix it and make the company better for everybody.

Here’s a big, big idea: Happy employees lead to happy customers, which leads to more profit. Unhappy employees lead to unhappy customers, a bad workforce, and talent leaving, which isn’t typically the way you run a successful business.

I really hope you take this to heart, pass it around your organization, send it to other folks because this is an issue I see over and over again. I see how bad it hurts the individual and the company not to be able to discuss things that aren’t easily discussed, that might be a little bit uncomfortable, but if fixed or attended to, it could have a huge positive impact on everyone involved.