Achieving Business Excellence with John Spence

How to Make Your Business MUCH More Successful in 2019

 

 

 

 

 

 

Every year I do a video with some ideas about how to make your business more successful in the coming year. This time I’ve changed it up a little bit and instead of giving you a list of “Big Ideas,” I’m going to give you a challenge, a great new tool, I’ll ask for a favor, and I’m making an offer to help you have a great 2019.

I hope you’ll take a few minutes to watch the video and please share it with your network if you find the ideas of value.

Thanks so much – John

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I appreciate your referrals VERY, VERY, VERY much!!!

 

Be sure to tell me your business challenge for 2019 in the “Speak Your Mind” section below so I can find the answer for you.

 

 

Change A Life and You May End Up Changing Yours

Here is a link for the better book club, it is free for small companies and insanely affordable for other organizations. I cannot encourage you strongly enough to go take a look at their website, look at all the things it can do for your business, and I hope you join, as I said above it will make a dramatic positive impact on the success of your organization.

Click HERE to learn more about the Better Book Club

 

And now, a fantastic guest blog from Frank Sonnenberg…

 Think about a person who’s had a tremendous impact on your life. It may be your Mom or Dad who believed in you, the coach who inspired you, the teacher who guided you in the right direction, the boss who gave you your first big opportunity, or the friend who’s always been by your side. I’m sure when you think of that person, it brings a huge smile to your face — as it should.

You may say that some of these folks were just doing their job. True. But even though you’ve had several good teachers, coaches, and bosses over the years, I’m sure a few of them really stand out from the crowd. You remember their passion, dedication, kindness, and, of course, their generosity. After all, they changed your life!

That obviously begs the question…are you leaving a lasting impact on others? It only takes one person to change a life — and that one person may as well be you.

Make a Difference

Whether you’re aware of it or not, you’re touching the lives of people every day. What can you do to step up your game?

Be an exemplary role model. Lead by example. Demonstrate that character is the DNA of success and happiness.

Be an awesome parent. Having kids is not the same as being a parent. Raise your kids to be kind, productive, and self-reliant; to make good choices and to be personally responsible for their actions; to pursue their purpose with gusto; and to live their life with honor and dignity.

Be a humble leader. Share your success. As you climb the ladder of success, reach down and pull others up with you.

Be a dedicated mentor. Take someone under your wing and show them the ropes. Give the kind of advice that they won’t hear anywhere else.

Be a compassionate boss. Show your employees that work isn’t all business. Build trusting relationships. Make yourself available and supportive in times of need.

Be a shrewd businessperson. Develop win-win rather than winner-take-all relationships. Prove that there’s more to go around when you grow a large pie, together, than when you squabble to divide a smaller one.

Be a real friend. Demonstrate loyalty when someone’s chips are down and no one else has their back.

Be an inspiration. Set high expectations and push people beyond their capabilities. Show confidence in them when they’re having a weak moment.

Be perceptive. Give someone the big break they need in life. See someone’s potential even when others are blind to their promise.

Be tough, but fair. Make people accountable for their actions. They’ll thank you one day.

Be available. Give the gift of time. Lend a shoulder to cry on when someone needs a friendly ear or support during tough times.

Be the better person. Be the first to give, the first to forgive, the first to compromise, and the first to say “I’m sorry.”

Be even-handed. Stand up for injustice, speak up for the less fortunate, and don’t give up on fairness and tolerance.

Be a loving spouse. Put your heart into your marriage. Share your hopes and your fears, your laughter and your tears, your joy and your sorrow.

Change a Life Forever

Think of your greatest accomplishments. Where would changing someone’s life rank on your list? Consider: If they hadn’t crossed paths with you, they wouldn’t be the person they are, they wouldn’t have the opportunities they have, and they wouldn’t be positioned to achieve their hopes and dreams. Bravo! You made a difference! As an added bonus, change someone’s life and you may end up changing yours.

Why complain about the ills of the world when you could be a world of difference to someone you know? You may not be able to change the world, but you can change the world around you. Change a life and create a ripple that cascades forever.

 

This post is an excerpt from Soul Food: Change Your Thinking, Change Your Life by Frank Sonnenberg

Frank Sonnenberg is an award-winning author. He has written seven books and over 300 articles. Frank was recently named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world.

Additionally, FrankSonnenbergOnline was named among the “Best 21st Century Leadership Blogs”; among the “Top 100 Socially-Shared Leadership Blogs”; and one of the “Best Inspirational Blogs On the Planet.”

Frank’s newest book, Soul Food: Change Your Thinking, Change Your Life, was released inNovember 2018 (© 2018 Frank Sonnenberg. All rights reserved.)

 

 

 

 

 

Four Amazing Business Books That I Highly Recommend

I have been reading a lot of business books lately, about a dozen a month, and wanted to take a minute to share with you four that I found very helpful. I am honored to call three of the authors, Tim Ressmeyer, Frank Sonnenberg, and Marty Neumeier friends. I’ve read every single book these authors have written, they’re all extremely talented and knowledgeable business people and have a lot of wisdom to share. These are all excellent books that will give you valuable ideas for personal, career and business success.

To find out more about these books just click on the cover and it will take you to a detailed description on Amazon. All of them are listed, so scroll down to find the ones you are looking for.

Here are some other great books by Frank Sonnenberg.

 

Here are Marty Neumeier’s books

This is one of my all-time favorite books…

Here is the book I told you about on hospitality by Danny Meyer.

I hope you find these books of great value, I know that I sure did!

14 Ideas For Leading In Difficult Times

In the video below I share a list of 14 key ideas for successfully leading an organization through difficult times. These ideas apply to companies in a high-growth mode, or in a market that is being disrupted by technology, new competitors, changing consumer preferences, financial challenges, and other major events. The runtime on the video is a little over 14 minutes, but it has some great ideas that I know you will find valuable.

 

What Is Visioning?

visioning vision board action planWhen I work with large corporations and CEOs, I often challenge them to think about the trajectory of their company. Where do they want their organization to be in the future? Based on how things are going, where is it headed now? These are vital questions.

Here is an overview of a powerful business idea I use to help organizations create a detailed and compelling vision of the future they want to achieve for their company.

Check out the video or read through the content below.

 

What Is Visioning?

I want to share a tool with you that I sometimes use when I’m working with CEOs and helping them create a foundation for their strategic plan, and it’s called “Visioning.”

I will challenge leaders to create what I would call a “painted picture” – a vivid, compelling, highly detailed picture of where the company will be in the coming years. Let’s just use 2025 for this one.

And there are two ways I ask them to approach it:

Approach #1

One way could be to write a story as if you’re a reporter from Inc., Fortune, Forbes, something like that, and you were there to write a story about your company in 2025, about all the things that it accomplished. Maybe you just made the Inc. 500, or Inc. 100, or Fortune 400, or whatever it might be, but they’re really impressed with your company and they want to come and write an article about all the cool things your company is doing.

And I want it in detail, just like it would be in the magazine.

And I challenge them: Read a couple of business magazines with overviews of companies, and that’s what I want you to write.

Approach #2

The other way, which happens to be my favorite way, is I ask them to write a story about what it would be like to be an employee in this company in 2025:

  • What would it be like?
  • What would the culture be like?
  • Who would I be working with?
  • Would it be a casual atmosphere where people brought their dog to work?
  • Would it be a more formal culture?
  • What kind of locations would we have?
  • How much total revenue?
  • Would there be an employee profit-sharing plan?

But I want them to sit down and really give some serious thought to where do you see your company 5 to 10 years from today, and I want it to be as if I was there.

What’s the Point?

Now, what does this do?

This creates a really broad story about what the owner, the CEO, the president, whoever it might be running the company, of what they really see the future look like for their organization.

Step 2, then, is to give that out to your senior management team and get some feedback. And oftentimes, there will be some difficult conversations.

And then once you get alignment on the senior management team that, yes, this is where we want the business to go, this is what we see in the future, then you can back up and do your vision statement.

But What Is a Vision Statement?

A vision statement should be short, concise, to the point, focused, typically with some numbers in it, total revenues, position in the market, locations, number of employees, whatever numbers are important to you.

From that vision statement comes your strategy, because your strategy is built to get you to the vision you have of the future of the company.

You start it out with where we want to be in 2025, and you back up, year by year, all that way down to the current year, and say, ”All right, if this is where we want to be in seven years, where do we have to be next year, and the year after that, and the year after that?”

Then it’s pretty simple to create some major strategic objectives, 3 or 4, but no more than 5, for where we want to be this year, and then break that down into organizational action steps – tactics that go all the way down to the front line, and then it cascades all the way back up to the vision.

But for me, creating a Visioning exercise is a really good way to get people dedicated to where they want to take the company in the future.

Apply “Visioning” in Other Places

And by the way, this works exactly the same for your life.

Sit down, and some people actually create a picture. They cut stuff out from magazines or take photos and say, ”This is what I want my life to look like in 2025. Here are some images that motivate me and get me excited.”

And then back up to today and say, ”What would I have to do today – what decisions would I have to make in my life today so that 7 years from now, I’m actually living that vivid vision of the future I want to create?”

 

I hope you found this helpful.

 

Do You Have A Culture Of Purpose

How To Manage Up For Change

It is always challenging when you’re trying to convince someone in upper management to change the way they do things. Senior leaders, especially owners of private businesses, are often emotionally tied to the organization and feel that a request to look at things differently is a personal attack on their leadership abilities. I’ve had to deal with this challenge multiple times in my career and from my experience, there is a continuum of “aggressiveness” that one needs to move through to convince upper management to change their ways.

Here is the continuum from least aggressive to most aggressive:

Level I: if you have a good relationship with the senior leader then simply go visit with them and share your ideas. Make sure that you are extremely well-prepared, understand the full ramifications of what you are proposing and come with solutions, not problems.

Level II: if you personally do not have a great relationship with the senior leader, gather a small group of employees that the leader respects, talk to them about your proposal for change, gain their buy-in, and then go as a small team to speak with the senior leader. Again, be extremely well-prepared and come with solutions, not problems.

Level III: find a sponsor on the senior management team who believes in your ideas and is willing to take them to the CEO or owner. Let them use their credibility, experience, and relationship to support your ideas and encourage the top leader to embrace your proposed changes.

*** At this point you move from trying to convince a single leader, to attempting to change the thinking of the entire senior leadership team. This gives your idea more leverage against the leader who does not agree with your proposed changes.

Level IV: this is the one I use most often; overwhelm them with data. Do surveys, focus groups, research – whatever you can to build a solid case for your proposed changes. In the change process we call this creating an “irresistible case for change,” a scenario so irrefutable that it is nearly impossible to ignore the facts of the situation. Unfortunately, many people will choose to ignore them nonetheless.

Level V: find some excellent articles or blogs, on a topic your senior leadership team strongly supports, and then send those articles to everyone in the organization (if it is a small company), or to selected leaders. The first few articles should be about a topic that the leaders will enjoy reading about because they believe in it. After sending several articles that that support their ideology, start to drop in articles on the change you want to make the organization. This is a way to begin the conversation in an innocuous way, by introducing your ideas slowly, mixed in with articles and blogs on ideas they are in favor of. The goal here is to change the conversation across the organization, or at least within the senior leadership team, in hopes that they will see that they need to make changes within the business.

Level VI: gather together a group of key employees, gain their 100% commitment to the change, and then go as a group and demand change from the senior leadership team. This is different from my suggestion at level II because now you are being dramatically more aggressive and basically threatening the senior leaders that if they do not change, there is a possibility they will lose good employees.

Level VII: tender your letter of resignation. Explain fully why you are leaving, that you think the change you are championing is necessary but that the senior leadership team, or senior leader, refuses to make the necessary changes, therefore you are going to go to a new company that is more in alignment with your ideas about business success.

I have given this list to hundreds of people and typically they never have to reach level VII. At some stage along the way the senior leaders or leader eventually come around and either embrace the change or give a solid and thoughtful answer as to why the organization has chosen not to go in the direction you are proposing.

I hope you found this helpful – John

Who is Your Competition?

Last year I did a speaking tour of Australia and one of my session was a business excellence program for an organization called The Growth Faculty. A young lady named Kasey Patterson attend that workshop and recently sent me this question. I thought you might find a few ideas for your business in my response.

Hi John & Sheila

I attended the growth summit last year and saw John present. What an informative session. Thank you.

The reason for my email is that I have just watched your keys to success for 2018 video and have a questions in regards to competition and thinking outside your industry. We are a Financial Planning business and I have been thinking hard about competition outside our industry – ie banks, accountants, but that is where my mind stops. Who else would you consider our competition?

Kind Regards

Kasey

 

Kasey, it’s funny, I was just watching that video myself because someone else asked me a question about it. So as a financial planner/advisor you likely get paid a percentage of the amount of money you manage for someone, or at least that’s how it works here in the United States. But no matter what, here are a few things I might consider competition/replacements if I were a financial planner.

Anything expensive that someone buys would compete for them saving for their retirement. So vacation homes, private airplanes, boats, motorcycles, around the world vacations, buying a new home, sending their kids to an expensive school/university – at some level, all of these could be considered replacements for saving my money and allowing you as my financial planner to manage it.

Another competitor would be startup companies that are seeking angel funds. Instead of giving money to my financial planner, I invest it in a company in hopes that I will have a much larger return.

Here’s a big one, bitcoin!!!

You could probably throw gold in on that list too, as another type of currency.

You compete against collectibles: artwork, cars, rare coins, antiques, and other such items.

You compete against people who decide to do it for themselves and think they don’t need a financial planner. Or, they use someone in their family to help them invest.

You compete against ignorance and apathy; people who don’t know that they need a financial planner or who don’t care.

You compete against nonprofits and other charities that will seek major donations from your potential customers, again, reducing the amount of money they have to invest with you.

You compete with ill health. If someone gets sick and has to spend a lot of money on care.

You compete with death. If someone in their family dies and does not have adequate life insurance then your potential customer might spend a large chunk of their money taking care of the funeral costs and other financial obligations of the deceased person.

You compete with disasters. If there is a major fire/flood/earthquake that wipes out one of your customer’s businesses or homes and they do not have adequate insurance they will not have enough money to invest with you.

Okay, I’m starting to run out of ideas here, but those are a few off the top of my head. Give this some more thought and let me know if you come up with any more.

I hope you found this helpful – John

I followed up with this last idea…

Kasey, I forgot the most important competitor of all… You. You are constantly competing against other financial planners, but the number one financial planner that can do the most harm to you is you. If you lack discipline, if you are not working incredibly hard every day to keep your current clients exceedingly happy, if you’re not constantly studying and trying to get better, if you are not out networking and asking for referrals, if you are not trying to be among the best in your industry… you are your own worst competition.

So, who do you compete against in your business?

Here is a link to the video Kasey mentioned if you’d like to watch it: Click Here

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Five Things To Focus On For 2018

At the beginning of every year I put together a video with what I feel are the most important things to focus on for business success in the coming year. For 2018 I have five major things that I believe will be extremely important for you and your business. I have also added the video from 2017 for you to view. There are some very powerful ideas in these two videos, things that I know will help you as a professional and your business.

Also, please share this blog with your network, I’ve dedicated my life to helping businesses and people be more successful, so I want to get these ideas in front of as many people as possible.

Thank you very much and I hope that 2018 is an absolutely wonderful year for you and your organization.