Achieving Business Excellence with John Spence

The Secret to Business Success

I am going to tell you how to differentiate your business so distinctly that you will dominate your marketplace and keep a steady stream of customers coming to your door. The secret is obvious, but like water to a fish, it seems that the vast majority of business owners have no idea at all about it. It does take a little more money, time and discipline, but the rewards of implementing this secret are overwhelming. I am also convinced that if properly implemented, even direct competitors are highly unlikely to successfully copy you. Continue reading “The Secret to Business Success” »

A famous "John Spence" letter on poor customer service

This is a real letter I recently sent to a place that just did not understand the “value” of delivering great customer service. Once you do the math, it gets very interesting… Continue reading “A famous "John Spence" letter on poor customer service” »