Achieving Business Excellence with John Spence

Sales Professionalism: Now More than Ever

Sales ProfessionalismThis is a guest blog from my good friend Jack Malcolm who is one of the most talented sales and communication trainers in the world. In this article, he describes what it takes to be a professional salesperson. Although many people do not have a high opinion of salespeople, I happen to think that sales is a noble profession focused on truly helping your customer. Take a few minutes to read this article on sales professionalism, I know you will find it very helpful.

 

When you think of a professional, what is the first image that comes to mind? A doctor or lawyer or first responder, maybe, but certainly not a salesperson. Professionalism is unfortunately not a term that most people would associate with salespeople. Strictly speaking, of course, salespeople can’t be professionals because they are not accredited by a formal body, but I would argue that the ideal of professionalism is not only achievable, but essential to a profitable and personally fulfilling sales career.

Professionalism is not defined by what’s framed on your office wall—it’s a function of mindset, knowledge, and behavior. In other words, you become a professional by what you care about, what you know, and what you do.

What Do Sales Professionals Care About?

The first answer to this question is: more than themselves. The professionalism mindset above all includes dedication to more than simple self-interest. In other words, professionalism is not simply a means to have a lucrative career, or to charge more, or to take advantage of people’s trust.

Although sales professionals owe loyalty to their employer, they must put the needs and interests of their customers first. There are times when their duty to the customer will conflict in the short term with their obligations to their employer, such as when they may be under pressure to move product even though they know the customer would be better off using a competitive solution. They must be able to find an appropriate balance, although I firmly believe that doing the right—professional—thing will ultimately benefit the customer, himself, and his employer.

The sales professional also cares about excellence and professional standards, even though there is no accredited body which enforces them. Indeed, especially because there is no governing body, it is incumbent on those of us who care about the image of our profession that we act in such a way as to avoid giving cause for the continued complaints and jokes. Perhaps if enough salespeople act as if there is an agreed set of professional standards, their actions will become self-fulfilling. But this one also comes back to customers, who have the ultimate vote in whether our professional conduct meets their needs and standards.

Third, of course, a sales professional must care about his or her employer. Taking care of their customers and maintaining their integrity and professional excellence is not a recipe for ignoring the interests of those who are writing their checks. When you truly believe in the value you sell and the superiority of your solutions, there should not be any conflict. When you don’t, well… then remember your first two obligations and find another employer.

What Do Sales Professionals Know?

Success in selling, especially complex B2B sales, requires a surprisingly large body of knowledge; here are three tiers of knowledge that coincidentally all begin with the same first three letters: PRO. Think of them as what you offer, how it works, and why the customer needs it.

Product: You have to know what you sell and how it compares to alternatives, beyond what well-informed buyers can find out for themselves. The “product” includes everything that affects the delivery of value to the customer, and a professional has to know how to orchestrate every aspect of making their offering work within the customer’s system. But product knowledge is only table stakes. You begin to distinguish yourself as a professional when you learn to focus on the customer, which brings us to the next two levels, the how and why.

Problem/Process: You can’t sell “solutions” without knowing a about your customer’s problems, any more than a doctor can prescribe medication without diagnosing a patient. I’ve heard salespeople blather on about their solutions without ever once asking a question to confirm that the customer has a problem or to understand the nuances of their particular challenges. The best way to find and diagnose problems is to know intimately the processes that your customer uses to create value for their customers, and find ways to reduce inputs, take out steps, improve throughput, and improve outputs.

Profit: At the profit level, you become a trusted business advisor by connecting the thread from your product to process improvements to business impact. Armed with a deep understanding of your customer’s business goals and strategies, their business and industry environment, and general business acumen, you can collaborate to spot unseen opportunities to improve their business and quantify your value.

What Sales Professionals Do

Ultimately, caring and knowing won’t mean a hill of beans unless they are translated into action. What sets true sales professionals apart from their less accomplished peers is what they do differently, and what that means to their customers.

Take long-term responsibility for customer results. Professionals take personal responsibility for client results. A couple of years ago, I had a tooth removed. Although the dentist sent me home with explicit instructions, to him, the job was not done. He called me at home that evening to see how I was doing, and then again over the weekend. That’s what I mean by taking responsibility.

The best sales professionals think beyond the immediate transaction and consider every sale to be a link in a long and mutually profitable relationship chain. Another term for this professional spirit is ownership mentality, of having an attitude of co-ownership of the results to be produced.

Prepare and plan. The customer’s time is valuable, particularly at higher decision-making levels. Sales professionals respect the value of their customer’s time by taking time up front to prepare for sales calls and meetings. In surveys, one of the most common complaints executives have about salespeople is that they waste their time—and it almost always comes down to a lack of preparation.

There are so many factors to consider when pursuing a complex sale that anyone who does not write down and think about them is at an automatic disadvantage against a competitor who does. As the old saying goes, “you’re either working your own plan or someone else’s!”

Communicate. The reason salespeople exist is to help customers make effective buying decisions, and their sole vehicle to do that is their ability to communicate. This isn’t about being eloquent, which is surely valuable but not a prerequisite of professionalism. It’s about adding value in every communication, not wasting time in doing so, and clearly delivering the information and insight the customer needs. Do this and you will achieve the defining feature of a professional/client relationship: mutual trust and confidence. As an example a coaching client of mine has spent a year as a Global Account Manager for a European multinational. Recently they told his Managing Director that since he has been on board the once rocky relationship has been transformed because of his “straight talk” about what he can and can’t do for them, and his willingness to simply listen to their concerns.

Why Does It Matter?

As we’ve seen, it’s hard work to to be a sales professional so the obvious question is: why should anyone do it? Put another way, who benefits when salespeople act professionally?

The customer benefits because sales professionals increase their profits, lower their risks, and save them time.

The employer benefits because the sales professional puts a human face on their carefully nurtured brand image. Surveys across a wide variety of industries indicate that the number one reason that customers drop a supplier is the way they are treated by the salesperson.

The sales manager benefits because professionals can be a dream to manage. That’s because professionalism is self-policing and self-motivating—it’s stronger than rules, supervision, and even incentive plans.

Society benefits, because sales professionals are the catalysts of a healthy and productive economy. They spread innovation and improve business in countless ways. Innovations do not contribute to society until customers adopt them. Emerson was wrong: the world will not beat a path to your door because you invented a better mousetrap and it usually takes a salesperson to create the path and show the way.

Lastly (because true professionals put themselves last), true sales professionals quickly become known throughout the industry, precisely because they are so rare. Sales professionals enjoy more trusting relationships with their buyers, shorter sales cycles and higher closing rates, and more referral business. And those are just the measurable ways that professionalism pays off. What’s not tangible but infinitely

more important is the personal pride you get from pursuing excellence in a noble purpose, and I trust you would agree with me that improving the lives of others is the highest purpose of a true sales professional.

Honestly, none of these are a big secret—but neither are they common. The relentless push for quarterly earnings performance translates into tremendous pressure put on salespeople to produce results now, so it’s almost a given that the average salesperson will cut corners. The fact that so few salespeople actually take time to do these things.

To learn more about Jack Malcolm, his books and his area of expertise go to: JackMalcolm.com

We create our own stories; and they’re often not true.

Over the next few months, I am going to feature guest blogs from some of my favorite authors and business thinkers. This one is from my friend Tim Ressmeyer, it is from his new book The Impact of Confidence: 7 Secrets of Success for the Human Side of Leadership and focuses on a negative habit that many of us suffer from.  I hope you find this of value.

 

We are all the creation of everything that has happened to us up until this point in time. Every relationship, hardship, joy, loss, gain, job, heartache has created us and we can’t change any of it. Regret doesn’t serve you. We can learn from it. We can’t change it. And we have control to decide how we want to show up for what’s next.

Unfortunately, there is a tendency to expect what happened in the past has to happen again. Whether we expect this outcome from our self or others, we “write a story” in our own head. A script if you will of how things will turn out. It’s not always true! Too often these stories limit what we really can be. The past does not have to repeat itself. You don’t have perfect information of what might happen. You can’t control everything; you can control how you show up.

Learning to not make up stories frees us to experience what is in front of us, confidently make decisions, and take control of what’s next.

These stories we write in our own minds tend to lean more towards the things that have gone wrong rather than reinforcing what has worked. Focusing on the problems creates a downward spiral of negativity that prevents us from finding solutions and outcomes.

We will look at things that have happened in the past, and assume that because they happened before, they will occur again. I frequently encounter people looking for a new job who have written off an entire company or industry because of one job interview that didn’t go well. There might be a variety of reasons it didn’t come through at that time, and it doesn’t mean you cannot try again. Evaluate why it happened and ask the simple question, why does it have to happen that way again?

Other times we leap to conclusions we make without any real evidence. Imagine walking into a client meeting, and one of their team members looks at you and glances away without greeting you. Immediately you come to the conclusion that she doesn’t like me and the meeting will therefore go poorly. How do you know that? Maybe she’s thinking about something problematic that happened at home this morning. Maybe her phone buzzed and she was distracted. Be careful not to go down the path of negativity and making it all about you.

A good check on a tendency to leap to conclusions, is to run it through the “what’s another way to look at it” or “what would my best friend say” test. Your boss challenged you on a decision and you can’t believe what an idiot he is! Ask yourself; is there another way to look at what he said? How can I reframe his response to me so I have a more productive reaction? How would my best friend look at this?

We also carry with us beliefs about ourselves or the world that we have never experienced, but still believe to be true. “You can’t successfully have a career and a family.” “Unless you have an MBA from a top tier school you’ll never be able to be successful.” “You can never rise to the top with a Liberal Arts degree.” Believing these viewpoints without questioning them can lead to decisions that don’t play to your strengths, or allow you to control your own life.

A way to negate the impact of such unproven beliefs is to look for one instance when the belief is proven to be wrong. If others have proven it wrong, what would it take to follow that path, rather than give up without trying?

Our stories also come from our inner critic, or more popularly known as a Gremlin. It’s that voice that tells you that you can’t do something so why try. It can also stop you from taking risks so that you don’t embarrass yourself. Most potently, your Gremlin brings up the thoughts of the imposter syndrome and suggests one day they will find out you really don’t know what you’re doing!

Getting rid of your Gremlin is impossible; it’s been with you forever, and it will stay with you forever. What you can do is lessen the power of your Gremlin by naming it, reminding yourself of all the proof points you have that you are successful, and continually telling the inner critic to, “shut up!” and train yourself to not listen to that voice.

Unfortunately, there are chemical factors in place that exacerbate negative situations and help create this dark cloud of fear and frustration. When we encounter a situation – real or perceived – as being a threat, the cortisol that’s released not only activates your amygdala to protect yourself from danger, but also triggers your limbic brain where all old experiences are stored. The result is a flood of memories of how you were hurt, embarrassed, or experienced failure. It’s hard to counteract this if you’re not intentionally training yourself to not focus, or take too seriously, the negative things that pop up. So many of these situations are not as problematic as we make them out to be, and we can train ourselves to be less pessimistic.

Read more about the things that prevent us from controlling our own destiny in The Impact of Confidence: 7 Secrets of Success for the Human Side of Leadership by Timothy J. Ressmeyer (2018) from which this excerpted. Available on Amazon

To find out more about Tim and his work go to:  https://ressmeyerpartners.com/

 

Five Things To Focus On In 2019

2018 marked my 24th year traveling around the world to help people and businesses achieve more success. I went to some amazing places, spent time with old friends and made lots of new friends. It was also a great year for learning, as I worked on all kinds of projects from executive coaching, facilitating strategic planning retreats and doing some consulting to running lots of workshops and delivering dozens of keynotes. In this video I’m going to share with you the five major things I learned in 2018 that I think will be important for you to focus on in the coming year.

I hope you found this helpful, and if you do, please share it with your network. Thanks – John

 

How to Make Your Business MUCH More Successful in 2019

 

 

 

 

 

 

Every year I do a video with some ideas about how to make your business more successful in the coming year. This time I’ve changed it up a little bit and instead of giving you a list of “Big Ideas,” I’m going to give you a challenge, a great new tool, I’ll ask for a favor, and I’m making an offer to help you have a great 2019.

I hope you’ll take a few minutes to watch the video and please share it with your network if you find the ideas of value.

Thanks so much – John

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If you are interested in learning more about how to get a newsletter like this for your company, click HERE

 

I appreciate your referrals VERY, VERY, VERY much!!!

 

Be sure to tell me your business challenge for 2019 in the “Speak Your Mind” section below so I can find the answer for you.

 

 

Change A Life and You May End Up Changing Yours

Here is a link for the better book club, it is free for small companies and insanely affordable for other organizations. I cannot encourage you strongly enough to go take a look at their website, look at all the things it can do for your business, and I hope you join, as I said above it will make a dramatic positive impact on the success of your organization.

Click HERE to learn more about the Better Book Club

 

And now, a fantastic guest blog from Frank Sonnenberg…

 Think about a person who’s had a tremendous impact on your life. It may be your Mom or Dad who believed in you, the coach who inspired you, the teacher who guided you in the right direction, the boss who gave you your first big opportunity, or the friend who’s always been by your side. I’m sure when you think of that person, it brings a huge smile to your face — as it should.

You may say that some of these folks were just doing their job. True. But even though you’ve had several good teachers, coaches, and bosses over the years, I’m sure a few of them really stand out from the crowd. You remember their passion, dedication, kindness, and, of course, their generosity. After all, they changed your life!

That obviously begs the question…are you leaving a lasting impact on others? It only takes one person to change a life — and that one person may as well be you.

Make a Difference

Whether you’re aware of it or not, you’re touching the lives of people every day. What can you do to step up your game?

Be an exemplary role model. Lead by example. Demonstrate that character is the DNA of success and happiness.

Be an awesome parent. Having kids is not the same as being a parent. Raise your kids to be kind, productive, and self-reliant; to make good choices and to be personally responsible for their actions; to pursue their purpose with gusto; and to live their life with honor and dignity.

Be a humble leader. Share your success. As you climb the ladder of success, reach down and pull others up with you.

Be a dedicated mentor. Take someone under your wing and show them the ropes. Give the kind of advice that they won’t hear anywhere else.

Be a compassionate boss. Show your employees that work isn’t all business. Build trusting relationships. Make yourself available and supportive in times of need.

Be a shrewd businessperson. Develop win-win rather than winner-take-all relationships. Prove that there’s more to go around when you grow a large pie, together, than when you squabble to divide a smaller one.

Be a real friend. Demonstrate loyalty when someone’s chips are down and no one else has their back.

Be an inspiration. Set high expectations and push people beyond their capabilities. Show confidence in them when they’re having a weak moment.

Be perceptive. Give someone the big break they need in life. See someone’s potential even when others are blind to their promise.

Be tough, but fair. Make people accountable for their actions. They’ll thank you one day.

Be available. Give the gift of time. Lend a shoulder to cry on when someone needs a friendly ear or support during tough times.

Be the better person. Be the first to give, the first to forgive, the first to compromise, and the first to say “I’m sorry.”

Be even-handed. Stand up for injustice, speak up for the less fortunate, and don’t give up on fairness and tolerance.

Be a loving spouse. Put your heart into your marriage. Share your hopes and your fears, your laughter and your tears, your joy and your sorrow.

Change a Life Forever

Think of your greatest accomplishments. Where would changing someone’s life rank on your list? Consider: If they hadn’t crossed paths with you, they wouldn’t be the person they are, they wouldn’t have the opportunities they have, and they wouldn’t be positioned to achieve their hopes and dreams. Bravo! You made a difference! As an added bonus, change someone’s life and you may end up changing yours.

Why complain about the ills of the world when you could be a world of difference to someone you know? You may not be able to change the world, but you can change the world around you. Change a life and create a ripple that cascades forever.

 

This post is an excerpt from Soul Food: Change Your Thinking, Change Your Life by Frank Sonnenberg

Frank Sonnenberg is an award-winning author. He has written seven books and over 300 articles. Frank was recently named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world.

Additionally, FrankSonnenbergOnline was named among the “Best 21st Century Leadership Blogs”; among the “Top 100 Socially-Shared Leadership Blogs”; and one of the “Best Inspirational Blogs On the Planet.”

Frank’s newest book, Soul Food: Change Your Thinking, Change Your Life, was released inNovember 2018 (© 2018 Frank Sonnenberg. All rights reserved.)

 

 

 

 

 

Four Amazing Business Books That I Highly Recommend

I have been reading a lot of business books lately, about a dozen a month, and wanted to take a minute to share with you four that I found very helpful. I am honored to call three of the authors, Tim Ressmeyer, Frank Sonnenberg, and Marty Neumeier friends. I’ve read every single book these authors have written, they’re all extremely talented and knowledgeable business people and have a lot of wisdom to share. These are all excellent books that will give you valuable ideas for personal, career and business success.

To find out more about these books just click on the cover and it will take you to a detailed description on Amazon. All of them are listed, so scroll down to find the ones you are looking for.

Here are some other great books by Frank Sonnenberg.

 

Here are Marty Neumeier’s books

This is one of my all-time favorite books…

Here is the book I told you about on hospitality by Danny Meyer.

I hope you find these books of great value, I know that I sure did!

What Are Your Leadership Values?

This past week I was asked to give a talk at my alma mater, Santa Fe College in Gainesville, Florida.  I was speaking with a select group of their senior management team from across the entire organization and they sent me a list of questions they wanted me to answer and discuss.  One of the questions was, “What are the three values you rely on that underpin your leadership?”  I’ve never been asked a question quite like that and was pleasantly surprised after I gave it some thought.  Here are my top three…

Honesty

To me this is the absolute foundation of leadership, if you don’t tell the truth you can’t build trust and without trust, there is no loyalty, commitment or belief in the “leader.”  The rule here is simple, tell the truth all the time, period.

Love

I believe if you treat your team, your customers, even your competitors with love and respect you are following the path of a servant leader who understands that their job is to help and support others to be successful leaders.

Excellence

As one of my personal leadership values, I see the pursuit of excellence as the driver to creating an exceptional organization that has a positive impact on the lives of its employees, customers, community and the world.  Using “excellence” as a benchmark pushes each individual to be uncompromising in the quality of their work and always striving to deliver their very best.

Those are my top three, what are yours?

I Have Changed My Mind About Strategy

I have been studying and teaching strategy for nearly 20 years and I thought I had a pretty good handle on it, but in the last year, I have changed my thinking around one of my most important ideas on strategy.

I hope you find this video helpful, I look forward to your comments and please share this with your network if you think they would find it valuable.

Thank you very much – John

14 Ideas For Leading In Difficult Times

In the video below I share a list of 14 key ideas for successfully leading an organization through difficult times. These ideas apply to companies in a high-growth mode, or in a market that is being disrupted by technology, new competitors, changing consumer preferences, financial challenges, and other major events. The runtime on the video is a little over 14 minutes, but it has some great ideas that I know you will find valuable.