Why Work With John
Why Work With John

Posted October 17, 2022 by johnspence

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I was interviewed the other day by a potential coaching client. He asked me about my approach to coaching. How often I interacted with my clients? Some of the other industries I had worked in. How long had I been coaching? Then he asked me a question that I thought was superb.


“John, if you were going to get an executive coach, what would you look for?” Here is my reply.

  • Complete honesty and integrity.
  • Their values align with mine.
  • The courage to speak with candor. Someone who will tell me things I don’t want to hear. 
  • Solid business experience (does not have to be in my industry, often, it is better if not).
  • A lifelong learner.
  • Someone who won’t try to tell me how to run my business.
  • Someone I can trust to keep things confidential.
  • A sense of humor.
  • Someone who asks excellent questions and is an intense listener.
  • Someone who does not need me as a client. That way, they won’t be focused on money.


Hiring an executive coach is a significant investment of your time and money. It’s essential to ask them lots of questions. You want someone who will be a good match for what you are trying to achieve. The right coach can make a tremendous positive impact on your career and your business. Choose wisely. 

Please visit my site at if you want to get in contact with me. I’d love to hear from you.

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